Advertising is often something that businesses struggle with. This is especially true for companies that operate within the B2B space, as it can be challenging to find suitable clients.
Fortunately, taking advantage of an online business directory can help you bridge the gap. We’ve put together a short guide that details everything you need to know about using one.
Let’s get started.
1. A high level of accessibility
When utilizing other forms of marketing, you need to rely on your audience to interact with the method you use. For example, let’s assume that you allocate money toward online advertising.
Although plenty of people may end up seeing your ad, there’s no guarantee that a specific party will engage with it. You also have to deal with the risk that part of your audience may simply not be online while your ad is running.
When using an online directory, though, this increased level of accessibility serves as a highly cost-efficient form of marketing. In many cases, you will experience an exponential return on your investment.
This will allow you to scale your company at an increased pace and further boost your overall performance.
2. Increase your reach
Another issue that B2B companies often have with their marketing efforts is attaining a sufficient reach. To clarify, traditional marketing could fall far short of your intended metrics.
Additionally, reach isn’t always indicative of the overall performance of your marketing strategy. For instance, let’s assume that someone with many followers shares a post that you made on social media.
This content might be viewed by hundreds of thousands of people who would have otherwise missed it, and you might even experience a spike in website traffic. But, likely, these users won’t have a vested interest in what your company can provide.
In this case, the massive reach that you experience won’t be as significant as it seems.
Online directories, however, are specifically designed to connect businesses with their target demographic, meaning that anybody who discovers your business on the platform is likely to be interested in what you can provide to them. This means that it’s notably simple to reach your target audience since they are essentially looking for you on their own.
3. More specific targeting
One of the most significant attributes of using an online directory is the capability to fine-tune your targeting. Although you can customize your target audience while using online ads, this doesn’t necessarily mean that you will experience an increased number of sales.
Many users tend to ignore conventional paid ads, something that can cause significant setbacks for your business.
Instead, you can use this platform to target a more specific group of individuals. In this case, you are essentially leveraging the audience of the online directory itself.
Kompass offers a platform that covers a wide range of B2B interactions. So, this problem also allows you to customize the type of individuals you are looking to connect with.
This flexibility level will save you time and increase the likelihood that you form long-lasting professional relationships.
4. Find the ideal match
Regardless of how specifically you can target your audience or how many users you’re able to reach, you still may have trouble finding the ideal match for your business. This is one of the main issues that online directories aim to resolve.
A quality, long-lasting relationship in the B2B space can often generate profits for years to come. For example, a company looking for a wholesale supplier might discover one that meets all of their needs while using an online directory.
As time goes on, the supplier may show their appreciation for their business relationship’s longevity by providing special discounts on their products. This will allow the other business to invest the money they save into other aspects of the company, which can drastically improve its overall performance.
For this reason, you must consider this potential outcome.
5. Increased brand awareness
Many entrepreneurs tend to overlook the importance of brand awareness. After all, you can’t expect to reach your sales metrics if nobody knows about your company.
Unfortunately, it can be challenging to cut through the clutter in many industries and set yourself apart from your competitors. Since online directories allow users to look for companies based on the type of goods or services they offer, your audience won’t necessarily need to know about your company for them to find you.
Not only will this allow smaller or lesser-known companies to increase their sales numbers, but it will also help them establish a presence in their industry.
As they work with more and more clients, they can leverage these relationships to facilitate future agreements. Keep in mind, though, that this is a long-term process — you may not immediately see benefits in terms of brand awareness.
But, the longer you utilize an online directory, the more potential you have to increase your company’s notoriety.
Using an online business directory can be game-changing
So, you must keep in mind the utility that an online business directory can provide. Kompass offers strategically developed solutions to help B2B companies promote their business and secure new clients.
Feel free to reach out to us today and see how we can help.