If you want to be a top performer, then pay attention to the current digital advertising trends. Keep on reading to learn how such trends impact the industry.
Cast your mind back to when the first phones started to emerge. It was almost 19 years ago that the Nokia 3310 came out. You could only call people, send text messages and play snake.
Now fast forward to today, where almost everyone has a smartphone and they rely heavily on them. Did you know that 82% of searchers use their phones to help them make a decision about an in-store purchase?
The constantly evolving world of technology means that marketing trends are also always changing.
Keep on reading, to discover how these 8 digital advertising trends are redefining the digital marketing industry.
1. Social Media
Digital marketers need to stay on top of trends and the latest technologies in order to stay relevant. So where to begin? Social media!
Figures show that almost half the world’s population, 3.03 billion people, are on some sort of social media. That’s a lot of potential customers that you can reach for a minimal cost.
But with so many businesses already infiltrating the social sphere, how can you stand out?
Utilize all available social media benefits, such as paid ads, regularly updating your profiles and interacting with your customers.
But also, make sure you stay up to date with the latest social media releases, such as new features that make your audience’s lives easier. I.e. chatbots that can assist your customers at all times.
2. Digital Advertising
Did you know that businesses typically make an average revenue of $2 for every $1 they spend on Google Ads? Yes, it pays to invest in your digital advertising strategies.
Digital advertising is so popular because of consumer behavior. People are spending more time online than ever and so to target your audience, you must also have a great presence online.
There are a number of advertising options available, such as PPC, social media ads, and Display Ads. Experiment with which option is best for your business.
3. Voice Search
According to ComScore, by 2020 50% of all searches will be voice searches. The rise of Alexa and Siri, are increasingly making it easier for people to complete searches.
How do you accommodate for this marketing trend? You need to ensure your SEO strategy is tailored for voice search.
The sooner you do this the better because voice searches often only pull up one or a few websites; so get ahead of your competition now.
4. Influencer Marketing Trends
Your customers want a brand that they can trust. They want an authentic brand that doesn’t shove advertising in their face. Instead, they want real products used by real people.
Enter the world of influencers, similar to reviews, influencers can explain why a customer should use your products/services.
Influencers often have huge social media followings, these followers are the people you want to target. Although influencers can be expensive, it can be one of the most effective marketing techniques at your disposal.
If you don’t have the budget for influencers, why not try to get real reviews from your customers? This will help other potential customers to see that you are an authentic brand that can be trusted.
5. Content Marketing
Although paid advertising is convenient for your customers, (75% of people asked said that paid ads make it easier to find the information they were looking for) don’t forget about the power of content marketing.
Content marketing helps to ensure that your customers trust your brand.
Content marketing needs to be implemented into your strategy because consumers are sick of advertising and sales tactics that are always in their faces.
Content over copy! Content shows your audience that you believe in your own brand and that they also should believe in it.
Content marketing is relationship-based and allows you to build up trust with your customers. Content marketing has cheaper upfront costs and more long term benefits.
6. Visual Searches
Similar to voice search, customers are always looking for easier ways to find what they need.
Visual searching is the idea of taking a photo and allowing the search to identify specific objects in it to search. For example, if you took a photo of a chair, the search would come up with stores selling similar chairs.
Visual search technology is still pretty limited, but it is definitely a marketing trend that you need to keep track of.
7. AR and VR
Enhance your customer and client’s experience by incorporating Augmented Reality (AR) and Virtual Reality (VR) into your digital advertising strategy.
Why do your customers want AR and VR? Your customers want to be engaged and be a part of your brand. These technologies allow your customers to experience your products or services, even if they aren’t there.
Although AR and VR are still emerging technologies in the digital marketing world, top brands such as IKEA, Nivea, and Volkswagen are already jumping on this trend.
How do you use AR and VR? Well, IKEA has created a VR experience for their customers to try out their products before buying them. There are many ways you can create brand awareness with Augmented and Virtual Realities.
How can you implement AR and VR for B2B? You could provide virtual tours around your office so that your clients and partners can see who they are working with and where you are located.
8. Artificial Intelligence
Artificial Intelligence isn’t a new digital advertising trend, it has been around for many years.
Google Ad and Facebook have been using machine learning and artificial intelligence to find the right people to target. They do this by analyzing a user’s information, such as their interests and demographics.
But for smaller businesses, AI is still relatively new. So, what kind of AI can you implement into your business?
You could add chatbots to your website and social media channels. Or if you are an e-commerce business, you could add product recommendations based on your customer’s purchases.
Check out how you can effectively use these trends in your B2B digital marketing.
Always Be Ready to Adapt With the Latest Digital Advertising Trends
Digital advertising trends are constantly evolving to keep up with technological advancements. Which means that digital marketers need to research new trends and adapt to customer demands.
But at the forefront, all you need to do is put the customer first. Create a user experience that is personal, engaging, and easy.
Learn more about how you can boost your sales with our smart data marketing and sales solutions by contacting our team.