8 Key Features the Best CRM for Small Business Should Possess

According to a Forrester study, where they polled 2,000 employees who were using Microsoft Dynamic, the return on investment is high and that 50% of the team's productivity increased. 


Kompass International

By Kompass International

When looking for the best CRM for small business, features are the key things to consider. Read on to learn some of the vital features we recommend.

According to a Forrester study, where they polled 2,000 employees who were using Microsoft Dynamic, the return on investment is high and that 50% of the team’s productivity increased.

CRM software is vital if you want to keep track of and maintain your customer relationships. Sales CRM software also helps you generate more leads, drive sales, and sustain your businesses profitability.

Have a look at the 8 key features the best CRM for a small business should possess.

Why Use CRM Software?

Customer Relationship Management systems are great for analyzing your businesses data. CRM software lets you analyze data from your business’s website, social media channels, your customer support logs, and feedback reviews.

You can use CRM software to improve your business by listening to what it is your customers want. Your small businesses growth depends on your customers so implementing an effective CRM system is essential.

Nucleus Research found that for every $1 you spend your CRM will pay back $8.71. It’s no wonder that more and more businesses are relying on CRM software because it provides a high return on investment.

Features Your CRM Should Have

There are many different CRM platforms available for your business, but how do you know which one is right for your small business? We’ve compiled a list of the features your CRM should have.

1. Contact Management

The best CRM for startups must feature an effective contact management system. This means that the CRM software has an address book that organizes your customer’s contact details.

You also need to be able to edit your contacts, so that you can store their personal information and their demographics, interactions and their transactions with your business.

Connect our Sales and Marketing tools to your CRM and feed your Marketing and Sales teams with high-quality leads. Our CRM Apps contain fresh and updated data on 35M companies and 31M executives. It will help you reach new customers by analyzing more than 20M contacts, 200,000 media sources and social media.

2. Email Tracking

A good CRM platform must have email tracking so that you can see how well your email campaigns do. Some CRM tools come with built-in email tracking, whilst for others, you might need to have this feature as an add-on.

You can integrate popular email services, such as Gmail, Outlook, and MailChimp. Email tracking allows you to capture email messages, save contact details from your emails, and track your email campaign activities.

Track your email activities by seeing how many people open your emails, forward your emails, and/or have clicked on links in your email. Some CRM’s let you A/B test which email template will bring you more leads.

3. Lead Management

Lead management helps you see and manage your leads, from beginning to end. This helps you to see your customers journey from being a prospective lead through to being a conversion.

Lead management can save you and your business a lot of time because it can automatically do admin tasks such as follow-up emails and contact forms.

CRM systems with lead management help you to assess how well your business is performing. Lead management also helps your sales team because it means they don’t need to follow up or manually track their sales.

4. Campaign Management

Your CRM must have campaign management because this feature can help you to measure the success of your campaigns by collecting and analyzing data.

You can use the campaign management tools to sort your campaigns in order to target segments in your contacts and identify your deployment strategies. The in-depth metrics will help you plan your next campaigns.

5. Mobile App

It is important that your CRM is mobile friendly because then you can access your data on the go. A lot of CRM systems offer Android and iOS apps, so you can access your data and input data when you aren’t in the office.

This is particularly useful if your sales teams need to update deals across the pipeline after meeting with clients. This is also a useful feature if your employees work off-site or remotely.

6. Social Media Management

Integrating your social media channels with your CRM is a great strategy if you want to access your marketing insights in one place. This feature allows you to connect your Twitter, Facebook, LinkedIn, and other social media channels to your CRM.

Social media management on CRM also lets you post, reply to, and manage your social media channels. Use your CRM to stay up-to-date with your latest likes, comments, and mentions on social media.

7. Tasks and Deals

Your CRM must have this essential feature. Deals are leads at the negotiation stage so in order for your business to do well you need to pay close attention to the tasks.

The best CRM systems have a straightforward timeline which shows the start, progress, and end of each deal and its tasks. Tracking your deals in real-time ensures that you are able to engage prospect leads on his/her current interests.

An additional feature that is useful for small businesses is user permission so that you don’t leak sensitive data to your employees who aren’t assigned to that particular task or deal.

8. Reports and Dashboards

And finally, your CRM should have effective reporting and dashboards, which let you use analytics to interpret your customer data.

With this feature, you should be able to create in-depth reports about your businesses trends and your customer’s behavioral patterns. The dashboard ensures that your team can find key insights without having to waste time reading the in-depth reports.

A good CRM will also create real-time data which helps to ensure your analytics are more accurate.

Choosing the Best CRM for a Small Business

Choosing the best CRM for a small business can be difficult because there are so many options and you only have a limited budget.

But remember that the best CRM for startups is the one that has all of the above features. Focus your CRM search for platforms that offer solutions for sales, marketing, digital commerce, customer service, and field services.

Check out our Ebooks for more of the best business to business tips that can help develop your business.


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