Building Your Advertising Strategy: 7 Killer Techniques You Should Use

An effective advertising strategy defines a successful brand or company. So, in this post, we'll cover the techniques you need to be using. Read on!

Kompass International

By Kompass International

Did you know that people are exposed to 4,000 to 10,000 advertisements a day? Advertising is a super effective way to get in front of your target audience, raise brand awareness, and increase consumer loyalty.

Consumers are inundated with tons of messages across multiple platforms throughout their day. How do you break through the clutter and get noticed? Let’s take a look at these top seven techniques you need to utilize to make your advertising strategy successful!

Top 7 Techniques to Build Your Advertising Strategy

If you feel like your organic content isn’t reaching your audience anymore, chances are you need to start advertising. With all the new algorithms across different web and social platforms, it’s hard to make your organic content seen. Advertising can take place on social media, TV, websites, Google ads, retail stores, billboards, and more.

1. Setting Up Your Campaign Objective

The first thing you should do when getting ready to roll out a new advertising campaign is to set your campaign objectives. What is the overarching goal of your campaign? Is it to raise brand awareness, increase sales for a certain product, or drive people to sign up for a free trial?

Whatever your goal is, make it obvious to the consumer.

Going into a new advertising campaign without a goal leaves you wondering if your campaign was a success. Creating measurable objectives prior to the campaign’s start allows you to analyze if what you did worked.

2. Choosing Your CTA

Some of the most common campaign objectives include increasing website traffic or visibility, generating more sales and acquiring new leads, and increasing consumer engagement.

Increasing Consumer Engagement

If you’re using social media as your advertising platform, customer engagement is easy to measure. Keep track of your likes, comments, shares, re-posts, and re-tweets. If there is a buzz around your post, it means it’s working! You can do some A/B testing to see if one post gets more engagement than another.

Increasing Web Traffic

Another campaign goal is to increase the amount of traffic your website receives. You want more eyes on your stuff, allowing users to see the products and services you’re offering.


Raising brand awareness by repetitively placing ads in front of users is another campaign tactic The goal? For users to immediately recognize your brand whenever they see your content.

Increase of Sales

Your campaign might be to specifically increase more sales. Advertising your products or services allow you to run special deals and show off new products.

Acquire New Leads

Another advertising objective is to acquire new leads. Your ads drive people to your website, where they fill out a form, inputting them into your business database.

3. Targeting Your Audience

Once you have your campaign objectives defined, another great technique to improve your advertising is to use a strategic plan for your audience. Who are the businesses that would make up an ideal audience? What is their annual income, what type of business are they? Do they provide specific products or services?

Knowing this information and setting demographics for your audience helps you to reach your niche. The second step is to determine how many times you’re going to be posting per day, week, or month.

The frequency that you post also affects your success. If you have an audience that uses LinkedIn on a daily basis, consider appearing on a daily basis. You don’t want to be out of sight, out of mind.

Keep an eye on how your advertising is working with the demographic you’ve set up and make refinements from there. You likely won’t get it right on the very first try, so making constant adjustments is key. Selling to every business may not be the best bet, but once you find the ones that fit your product, you’ll be successful.

4. Advertising Mixed With Organic Content

Mixing your paid or sponsored posts with the organic content you’re posting is a great technique to deploy. If your ads look similar to the organic content you’re posting, they are more likely to be engaging and interesting. When other companies know they are ads, they are easy to ignore.

If a business likes the posts you’re making on your website and on social platforms, keep posting organic content. Throw a sponsored post in there every now and then and it will be hard to tell the difference.

5. Constant Testing

Always test your advertising campaigns for their success. Keep close eyes on the analytics of the campaign and run multiple ads to compare statistics. Don’t run your campaign for a long time, making users irritated because of how many times they’ve seen it.

Keep things fresh and update your design and graphics on a frequent basis to capture attention from new audience members. Tweak your copy a little or change your call-to-action. Doing these small things allows you to reach new audience users.

6. Video Advertising

Another technique to reach your audience is through video marketing. Some of the most successful campaigns started with a viral video on YouTube or user-generated content leveraged by a company. TV ad spots are also effective but are pricey. If you don’t have a large budget, YouTube videos can be done frugally.

7. Holiday Advertising

Are there holidays on the horizon that bring in large sales for your company? Utilize holidays in your advertising strategy to push special discounts and rates on your services and products.

There are a ton of holidays out there that aren’t national holidays. This includes Pet Day, Pizza Day, and many more. Find holidays that other businesses find important and leverage them to do some unique advertising sales.

Putting Your Strategy to Work

Now that you know some great ways to use advertising and set your advertising strategy up for success, let’s get to work! Have a great objective, know your audience, and decide which platform to use.


Refine your ads as you receive your analytics, and choose new ways to advertise to keep it fresh. If you’re interested in learning more about how to apply digital marketing to your business, give us a shout today!


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