ADDIMEN increases its customer acquisition rate with Kompass tools

Discover how this Basque company streamlined its international expansion by leveraging smart prospecting tools. A data-driven approach helped them connect with key decision-makers across Europe.

The Challenge: Reach national and international prospects

ADDIMEN BIZKAIA, a company specialising in the manufacture of metal and plastic parts, was looking to expand its customer portfolio. Although they initially had a nationwide subscription, they recently detected the need to internationalize, so they expanded their membership to cover European countries such as Germany and France.

The challenge was to find a solution that would allow them to access potential national and international customers, optimizing prospecting time and facilitating direct contact with customers.

Solution

Kompass proposed a strategy based on:

🎯 EasyBusiness – Global Prospecting Platform: An advanced tool to access a premium database of key companies and contacts in your target markets. This allows companies to find, segment and contact potential customers in a fast and structured way.

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María Rodríguez, Sales & Marketing Manager
“Ever since we use Kompass, our customer acquisition rate has increased. Furthermore, we’ve reduced our time searching for customer information and are now able to contact them directly”.

Why Kompass?

As María Rodríguez, Sales & Marketing Manager at ADDIMEN, describes, with KOMPASS management and sales teams enjoy:

✅ Access to +60M B2B companies and +85M purchasing decision-makers across Europe and the world.

✅ Detailed prospect information for the sales team.

✅ Contact through different channels, such as LinkedIn, email and telephone.

Results

Prospecting optimization: ADDIMEN has reduced its search times for B2B companies and now contacts executives directly through the platform.

“We have recently started using the newsletter functionality to our customer lists, to expand the contact channels and present them with information.”

Easy segmentation: The most used functionality by the company is the search for potential customers through the +60 filters offered by EasyBusiness, including key information such as location, activity, number of employees and turnover.

Looking to reach new customers abroad as Addimen did?

Whether you’re a manufacturer, exporter, or service provider in the manufacturing sector, Kompass can help you connect with the right buyers, faster.
Start generating qualified leads and growing your international visibility with Kompass’ all-in-one B2B solutions.

👉 Let’s talk about your goals. Get in touch with our team today and unlock your next big opportunity.

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