The Challenge: Unlocking New Opportunities in a Competitive Market
In the ever-evolving world of metal and machinery, staying ahead means constantly identifying new opportunities and connecting with the right partners. For Böllhoff Group, a global leader in 360° fastening technology, this was exactly the challenge.
With decades of expertise developing high-performance fastening and assembly solutions, Böllhoff needed to go further—discover new applications, explore untapped markets, and connect with highly targeted potential customers within the industrial sector.
To achieve this, they required more than just a database—they needed a smart, efficient prospecting tool that could empower their sales and marketing teams to reach the right contacts quickly and accurately.
The Solution: Visibility Meets Precision Prospecting
That’s where Kompass came in.
To support Böllhoff’s lead generation strategy, Kompass delivered a powerful combination of solutions designed to fuel growth in the B2B industrial space:
- EasyBusiness, our global prospecting platform, gave Böllhoff direct access to a premium database of over 60 million companies and 85 million decision-makers worldwide.
- With intelligent features like Keyword Search and Similar Companies, their team was able to precisely identify and segment potential customers that matched their ideal buyer profile in the metal and machinery industry.
- We also boosted Böllhoff’s digital visibility through a customized company profile on Kompass.com, helping them attract inbound interest and generate qualified traffic from B2B buyers actively searching for industrial suppliers.
Why Kompass? A Smart Move for B2B Industrial Growth
Böllhoff chose Kompass for three key reasons:
✔️ Reach: Access to a global network of verified companies and decision-makers.
✔️ Efficiency: Ability to classify and enrich contact lists in just a few clicks.
✔️ Visibility: A strong digital presence that puts them in front of the right buyers—at the right time.
Results: Strong Visibility and Smarter Prospecting
With EasyBusiness, Böllhoff created highly targeted lead lists in their key sectors, helping them identify new potential customers faster and more accurately than before.
Their presence on Kompass.com also paid off—more than 15,000 B2B buyers viewed their company profile in 2024 alone, expanding their visibility and creating more opportunities for engagement and business development.
Looking to scale your B2B sales in the metal and machinery industry?
Whether you’re prospecting in new markets or boosting your visibility to attract industrial buyers, Kompass offers smart solutions to help you grow—just like we did for Böllhoff.
👉 [Contact us to learn more or book a free demo today.]
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