GIA strengthens its digital presence and captures new leads with Kompass solutions

This document management company improved its B2B visibility and lead generation thanks to a digital strategy based on Kompass. Discover how it optimized its prospecting and connected with key decision-makers in the service sector.

The Challenge: Improving visibility and attracting new clients

G.I.A., S.L. (Gestión Informática de Archivos) is a Catalan company specialized in consulting, digitization, and secure storage of archives for individuals and businesses. They offer comprehensive document management solutions, both physical and digital, ensuring security, efficiency, and regulatory compliance:

Document storage

Document destruction

Document digitization

Certified communications

Electronic contracting

GIA needed to improve the visibility of its services in the consulting and professional services sector, aiming to attract new clients and consolidate its presence in the national market. They also wanted to optimize their sales campaigns with an up-to-date, segmented database that would allow them to identify and contact key decision-makers in relevant companies.

Solution: A successful and lasting partnership

Kompass proposed a comprehensive strategy with four key points:

Featured profile on Kompass.comto maintain an active and visible presence in a marketplace with over 4M monthly visits.
Advanced segmentation and AI-powered semanticsearchto reach highly qualified prospects, saving time and improving conversion.
Prospecting with EasyBusiness to filter contacts by sector, location, and role, enabling targeted and efficient email marketing campaigns.
Integrated Email Marketingwith real metrics tooptimize sales actions and maximize ROI.

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Víctor Arbucias Oliver, Sales Director GIA

“At GIA, we value the combination of constant visibility and advanced technology that Kompass offers, helping us become more visible and work more efficiently with a results-driven approach. These solutions give us confidence to continue growing and consolidating our position in the market.”

Why Kompass?

Víctor Arbucias Oliver, Sales Director, explains that GIA decided to strengthen its collaboration with Kompass due to:

The constant and growing visibility of the Kompass.com B2B portal.
A significant increase in qualified visits to their services, especially from their target audience.
Improved organic SEO through backlinks from a global B2B marketplace with strong domain authority.
Availability of advanced tools such as geographic and sector-based segmentation.
Integration withEasyBusinessto run targeted email campaigns and measure results in real time, optimizing ROI.

Results

In the last year, GIA has achieved:

Over 3,500 views of its company profileand professional services onKompass, confirming real and consistent demand through the B2B portal.
Increased acquisition of qualified leadsthanks to advanced segmentation and access to key decision-makers.
Greater efficiency in marketing campaignsthanks to EasyBusiness CRM functionalities, with detailed tracking of opens, clicks, and responses.