18 September 2025
Metallurgy and machine building are among the key industries that play a significant role in the economy of any country: metallurgical and machine building plants heavily support the domestic market and a significant share of exports. Every year the demand for metal products, industrial machinery and machine tools grows, and the further growth of industries requires the development and application of innovative technologies in production.
Stable prices and steady demand support the sector, but tariffs and geopolitical tensions jeopardize growth prospects.
1. Machine Building
According to a report by Global Market Insights, the global machine tools market was estimated at USD 97.1 billion in 2024 and is expected to reach USD 196 billion by 2034, growing at a CAGR of 7.5% from 2025 to 2034, driven by rising demand in the automotive and aerospace industries.
Based on application, the machine building sector is categorized into metalworking, woodworking, plastics processing, and others. The metalworking segment accounted for over 73.5% of the revenue in 2024 and is expected to grow at a CAGR of 8% till 2034.
2. Metal Industry
According to Allianz Trade, in 2024, despite some volatility, industrial metal prices remained broadly stable (average growth of around +5% y/y) and at relatively high levels. Demand remained robust, while continued supply constraints allowed prices to stabilize.
In 2024, production of basic metals and metal products grew by around 3.5% and sales by almost +4%. In addition, stable commodity prices have enabled the global metals and mining sector to improve its profitability. However, the current situation, characterized by high uncertainty due to US tariffs, negative ESG impact and geopolitical tensions, threatens the potential growth of the sector.
Many production facilities, especially large metallurgical and machine-building enterprises, are applying digitalization at an accelerated pace to produce competitive products, which contributes to the rapid adaptation of the enterprise to external changes and the creation of competitive advantages. Production becomes adapted to modern realities and determines the most required products on the market in a certain period of time, flexibly adjusts to the production of highly demanded metal products, digitizing the processes of prospecting, sales and marketing.
Challenges facing the metals and machine building
The metals and machine building has reacted to crises in recent years more than ever before. This market has been deeply affected by the pandemic period, geopolitical frictions, trade wars that disrupt all supply chains and reduce production and exports. There have been problems with changing sales structure and geography, with suppliers and customers, with supply of equipment and components.
The priority tasks of the industry are to achieve technological sovereignty, increase the pace of production and adapt to the new realities of the time with the help of progressive technologies and innovations, as well as digital solutions and smart digitalization tools.
Challenge #1: Finding prospects for metallurgical and machine-building companies is rather specific
Task: Provide a constant inflow of new customers to fully load production capacities.
Solution: Use EasyBusiness by Kompass for competent B2B lead generation and direct access to the decision-makers.
Business case: With EasyBusiness onboard, the Spanish agency of the Böllhoff Group made the prospecting process smarter, enabling continuous B2B lead generation in a highly competitive environment.
Challenge #2: Sales pipeline in metals and machine building requires immediate digitalization and scalability
Task: Unify all sales funnel processes and optimize them as much as possible by providing 24/7 online access to all stages from any device to any authorized employee. As the sales teams of metal and machine building companies used to have a large number of employees, it is crucial to provide them with a uniform, yet efficient access to the digital sales pipeline.
Solution: Use Sales Accelerator by Kompass to digitize the daily routine of sales teams, in order to maximize the optimization of all processes related to the sales pipeline.
Business Case: Swiss company AMPCO METAL, using EasyBusiness, was able to generate targeted marketing lists of potential customers and develop a personalized outreach strategy for an optimized sales funnel.
Demo Access: Experience the benefits of EasyBusiness and Sales Accelerator by signing up for a free trial.
Challenge #3: Visibility for metal and machine building companies requires a professional approach
Task: Facilitate business expansion into new markets with a professional digital presentation, created on a global marketplace.
Solution: Choose the optimal Booster package by Kompass to launch an SEO-friendly online presentation of the company products and services in 28 languages.
Business Case: According to Xavier Serrat, manager of the Spanish brass profile company Filto Profiles, ‘thanks to Booster, my company has a significant presence in the B2B community, and I am often approached by customers who are searching online for products from my sector”.
Challenge #4: Staying ahead of the competition in getting new leads is a matter of survival
Task: Maintain the competitiveness by prospect engagement based on their buying intents. Continually enrich the customer database.
Solution: Use EasyTrack by Kompass solution to proactively generate leads based on monitoring and analyzing their buying intents.
What Metal & Machinery Companies Really Look For:
- Export buyers or agents in target countries
- Reliable industrial suppliers (OEM, subcontractors, etc.)
- Technical segmentation to find companies using specific machinery or processes
- Access to buyer contact info (decision-makers, technical buyers, procurement leads)
- Market entry support and visibility in foreign B2B directories
- Quick prospect list creation and CRM integration
Kompass: Real Top Benefits for Metal & Machinery Companies
Reach the Right Buyers and Distributors Globally
→ Gain access to a trusted global B2B network of 60M+ companies across 70+ countries, helping you identify real, verified decision-makers in your target industries and export markets.
Find Niche Industrial Buyers & Suppliers Faster
→ Use powerful industry classification (like NAICS, NACE, and Kompass’s proprietary codes) and 60+ filters to pinpoint companies by activity, equipment, turnover, certifications, and more—perfect for high-precision prospecting in the machinery and metal sectors.
Save Time with AI-Driven Prospecting
→ Accelerate lead generation using our AI-based semantic search to find companies even if you don’t know the exact industry term—ideal for complex and technical B2B products.
Increase Visibility in Strategic Markets
→ Publish your company and product showcase in up to 26 languages on Kompass.com, making you discoverable by international buyers and procurement teams searching for machinery or components suppliers.
Accelerate Your Export Growth
→ Use EasyBusiness to identify and target key players in new markets. Combine this with RFQs and inbound requests from buyers on Kompass.com to drive real export opportunities.
Integrate Seamlessly with Your Sales Pipeline
→ Export leads directly to your CRM or download segmented lists ready to act on—so your team can focus on follow-up, not list-building.
Trusted by Industrial Leaders
→ Machinery and metal companies across Europe, Asia, and the Americas use Kompass to enter new markets, win tenders, and build strategic partnerships.
Conclusion
Kompass solutions for metals and machine building allow enterprises to adapt to global trends, be flexible and adaptive to changing market conditions, create and reshape sales chains, digitize business processes, increase efficiency, capacity, productivity, product quality, expand product range, remove the risk of failures and accidents, reduce production costs and take into account the environmental aspect of the industry.
Comentarios
No Comments