Digital trends in the pharmaceutical industry (and why pharma needs to step it up)

11 December 2020

The climate of the digital world is continuously changing, and yet the pharmaceutical industry is not. Implementing some digital changes could be a major factor.

By Kompass International

11 December 2020

The digital world is evolving faster than you can blink, and because of this, many industries are taking the hint to adopt some of the leading trends in digital innovation. Unfortunately, the pharmaceutical industry is one such industry that is taking longer than the others to join the new wavelength.

But, that doesn’t mean you can count us out yet. Some digital trends will take the pharmaceutical industry by storm in the coming years, and when they hit the scene, you’re going to want to take note.

Read on to find out what trends are going to be emerging in pharma labs worldwide.

Information transparency

In the past, when people wanted to find out medical news of any kind, whether it was new research or treatments for something revolving around healthcare, the information could only be provided by pharmaceutical companies. As the digital world is increasing, so is the vast world of knowledge available at consumers’ fingertips.

What does this have to do with information transparency? Because of the evolving digital realm, patients and healthcare professionals have more access to information about their medical conditions. With this kind of access, patients and medical professionals can gain more insight into the products sold by big pharma companies.

Meaning that they have access to both the pros and cons of what a product can do for them versus entirely relying on the company’s word and suffering later.

Improved drug development information

At one point in history, it took a total time of 12 years for an experimental drug to make its way from the laboratory to test trials. And while it was making its way through the ranks, you never even knew about it.

One of the reasons for that is typically only 5 in 5,000 experimental drugs will make it that far; therefore, it’s safe to say the pharmaceutical industry saves you time on knowing about drugs that aren’t coming to a pharmacy near you any time soon.

With improved drug development, big pharma can cut down on the amount of time spent with these drugs in the trial phase. Information gathered during the clinical trials and patients that are testing the drugs can be used wisely. It’s called real-time data collection.

How is this beneficial? When you’re able to get information without waiting it’s essential. You can act faster to create a formula that minimizes the significance of side effects that could negatively impact the patient. While finding a way to increase the effects that will prove beneficial in treating various health issues.

Access to virtual healthcare

Telehealth medicine isn’t new to the industry. But it’s now being pushed widely across the healthcare front and is one of the most vital pharmaceutical industry trends. Telehealth gives pharmaceutical professionals the ability to access medical information from anywhere. This information is vital to treating patients.

This information be accessed from anywhere. It also allows for quicker response times when time is of the essence in treating a patient. Virtual healthcare also allows the patient to play an active role in their health. By giving them the ability to access test results from their own home’s comfort.

When the world is stewing with uncertainty surrounding COVID-19, there is no time like now for telehealth to make it’s way into the homes of people nationwide. When everything seems like it’s failing, people need to trust that the healthcare and pharmaceutical industries remain strong.

Simplified strategies in production

When it comes to completing trial testing, the production time can be slow. Especially when you’ve got to account for the time it takes to clean all the equipment needed during the testing phase. But, the pharma industry is beginning to take advantage of single-use technology.

The pharma industry is looking into using single-use technology. The reason is that it offers several benefits, especially during the manufacturing stage. These benefits include, but are not limited too:

  • Less time spent cleaning equipment
  • Less time spent sterilizing equipment when used in smaller batches
  • Quicker turnaround times

We can all agree that these few benefits to using single-use technology are vital. Especially, when it comes to getting the results needed to push a drug through the manufacturing process.

Constant production manufacturing

Continuous manufacturing is becoming a trend implemented across the pharma industry. And that’s a great thing. One of the main reasons companies are selecting to use full-scale production is simple. When it comes to producing drugs is that it can significantly reduce production costs.

It helps to reduce the amount of money spent during the production phase. It also helps to get the most out of the machines you’re using to produce products. Instead of turning the machines on and off, they are working to produce the next batch of products that’s to be sold.

Pharmaceutical industry: digital trends taking over the industry

When it comes to the pharmaceutical industry, we’re sure that it doesn’t look much different from how it’s looked in the past. As it continues to open itself up to more and more digital trends that are emerging, the industry’s face may soon look different than what it used to look like.

To stay on top of the changes that are taking place in the business world, you need to check out the market studies published on Kompass. Not only do we take the lead on B2B Digital Marketing news, but we also like to keep our readers up to date on things like Social Selling and Business Data.


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