20 March 2026
Classic B2B prospecting is a time-consuming, complex, and often inefficient process. Traditional B2B outreach methods are difficult to scale. Manual searches on LinkedIn, static lists, limited contact lists, and generic cold emails quickly become irrelevant as a company grows.
Here are the key challenges:
- High lead cost with low relevance
- Slow search cycle, poor data
- Low response and conversion rates
- Sales teams overloaded with routine tasks
- Lack of a complete picture of channels and sources
As markets become more complex, the transition to AI-driven & data-driven prospecting is becoming not an advantage, but a necessity. According to statistics, 81% of sales teams are either experimenting with AI or have already fully implemented it into their work.
The role of AI in modern B2B sales
Artificial intelligence in sales has long ceased to be exotic, moving into the category of innovative tools.
AI is radically changing the work of sales departments by providing accurate real-time data, reducing research time and allowing teams to focus on communication rather than data collection. According to HubSpot data for 2025, 64% of sales managers save 1-5 hours per week thanks to AI automation.
This shift is closely related to how AI in business affects sales prospecting processes: processes become more predictable, and decisions are made based on facts rather than hypotheses.
Comparison: Classic approach vs AI-driven prospecting
| Aspect | Traditional B2B Prospecting | AI-Powered B2B Prospecting | Comment |
| Search Speed | For hours | For seconds | Dramatic Acceleration |
| Data Accuracy | Often Poor | Real Time | Improved Timing |
| Scalability | Limited | Almost Unlimited | Automation |
| Lead Quality | Unstable | Predictive Scoring | ML Prioritisation |
| Lead Cost | High | Lower | Less Manual Work |
As we can see, the use of forecasting, personalisation and clustering models is becoming the standard in B2B sales.
The introduction of AI assistants shows that automation dramatically increases ROI, but only if the system is built on high-quality data and the right processes.
How the new EasyBusiness AI Sales Assistant can help your company dramatically accelerate B2B prospecting
As an innovator in AI-powered B2B prospecting, Kompass is proud to present a new solution for boosting lead generation and sales: EasyBusiness AI Sales Assistant.
First of all, who is this innovative solution intended for?
Mainly SMEs, B2B sales teams, sales reps and export managers. They always have limited time and are constantly looking for new prospects and new customers.
At Kompass, we have known for 80 years that the main advocates of easy business are mainly small and medium-sized enterprises and exporters — those who vitally need tools that will really change the situation with prospects and accelerate the conclusion of deals.
What is their task today?
They spend a lot of time hunting for appropriate prospects, looking for the right data and the right leads. And they are always in a hurry, always short of time.
Yes, it is becoming increasingly difficult for them to identify perfect, reliable leads, find the right data, and convert these data into the right decisions and processes to turn them into actions.
They need processes and solutions that make their lives easier, speed up their work, and allow them to be effective, rather than just using more and more tools. Something that will ease their lives and allow them to achieve efficiency and close deals step by step, almost automatically, while reducing manual work.
What they really value most is simplicity.
They don’t want something else complicated, they don’t want to go through training and learn new tools — they need something that’s easy to use, something that would bring immediate value, immediate return on investment, something that would really allow them to identify the right decision-makers, communicate effectively with the right people, and close deals.
What can EasyBusiness AI Sales Assistant do for them right now?
It promises to help them find prospects in a smarter and faster way.
In addition to existing data-driven solutions such as EasyBusiness and Sales Accelerator, as well as AI insights for semantic search, Kompass is adding something that can increase their value and make sales prospecting easy to go, understandable, and truly applicable in practice.
In this way, the idea of doing business easily with the help of new AI assistants as a tool that companies can use on a daily basis is becoming increasingly real.
How does it work?
To activate EasyBusiness AI Sales Assistant, you only need three steps:
- Connect your EasyBusiness account via Kompass.
- Download the extension from the Chrome Store.
- Activate AI Assistant in your prospect profile.
- This way, when using Easy Business, or while visiting any website or company profile on LinkedIn , in addition to the usual data and content related to the prospect profile, you will receive information generated by AI in order to make it as easy as possible for you to conduct a prospect through all stages of the sales funnel.
What exactly will EasyBusiness AI Sales Assistant provide you with?
The AI assistant does not collect data — it generates actionable intelligence in a separate right-hand window, which you can immediately use for sales:
- AI’s general view of the prospect.
- Key words and phrases related to the prospect’s activities.
- Profiles of the prospect’s ideal customers.
- Review of competitors.
- Market trends affecting the prospect’s activity.
- The prospect’s organisational structure with a list of key contacts and decision-makers by department, with their nominative contacts and LinkedIn profiles (available for 29 countries).
- Personalised email templates (three options) based on the study of the behavioural and professional patterns of a specific decision-maker – ready to send, taking into account your preferences (based on ‘My Preferences’ section, which you would fill in and which would be used by AI to personalise content on your behalf).
- Email sending directly from the AI assistant (requires one-time integration of your Gmail or Outlook account through the “Integrations” section).
- LinkedIn invitation templates, ready to send immediately.
- A brief personal portrait of the decision-maker, an overview of their personality traits, an overview of what you should and should not tell them, recommendations on how best to start a communication, and the most appropriate ways to present your product.
- Topics that are of interest to the prospect; their pains and the problems they face.
- Professional skills, career summary, education and work experience.
- Browsing the prospect’s website and LinkedIn profile for additional lead generation.
Can’t believe your eyes? No, we’re not exaggerating — in a matter of minutes, you’ll receive an impressive and reliable dossier on the prospect, which will show you the best way to approach your key contacts and how to better sell them the product. All of this is generated by artificial intelligence based on content it has found on the Internet, websites, and LinkedIn, and the time saved ultimately means more sales and better sales.
Ready for a revolution in your sales prospecting?
EasyBusiness AI Assistant helps salespeople find prospects more efficiently and quickly by transforming Kompass data and artificial intelligence analytics into clear, actionable recommendations — right in your browser.
From search to action, AI Assistant guides users through every step of the sales journey.
FAQ
Will the AI assistant completely replace manual search?
No. AI takes care of the routine – people close deals.
When will the effects of using the AI assistant be visible?
Usually in a few weeks of working with real-time data.
Is an AI assistant only necessary for large companies with complex processes?
No, an AI assistant will simplify the lives of sales and export managers in any company.
Is an AI assistant expensive?
Today, AI-based solutions are available to everyone. Time is more valuable.
Isn’t AI incapable of taking into account the nuances and peculiarities of business, unlike humans?
On the contrary, an AI assistant does this faster, more objectively, and more logically.
Do I need special knowledge to set up and use an AI assistant?
No, connecting an AI assistant does not require special training or skills.
Does it take a long time to implement an AI assistant?
Not at all, activating an AI assistant takes a few minutes (if you have an EasyBusiness account).
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