4 June 2025
Regardless of the field of activity, the size of the company or its maturity, it’s online visibility is a crucial challenge. After all, it is already clear to everyone that any business must be moved online even regardless of the owner’s wishes. Therefore, it is better to be proactive and start taking care of your online reputation in advance.
Digital communication is not just about having a website or a Facebook page; it’s about creating a comprehensive strategy to attract, engage and convert your audience. Your digital presence is often the first point of contact with potential customers.
According to Statista research, in the U.S., 66% of B2B buyers used to search online before purchasing a product, 50% of B2B buyers visit online marketplaces, and more than a third of respondents view online ads. Regardless of where the purchase is made, online visibility channels play a key role in the sourcing phase.
But how can you leverage this opportunity to attract more customers and increase brand awareness? Learn the key elements of understanding the importance of online visibility and its role in growing your business.
How to Achieve an Effective Online Presence
Companies should consider investing resources in building their digital presentation if they want to remain competitive with other companies that now rely heavily on technology to make life much easier these days:
1. Create a professional and effective website. Your website should be intuitive, easy to navigate and informative. It should reflect the uniqueness of your brand and provide useful information for customers.
2. Create a unique digital presentation on B2B marketplaces. Your profile should be multilingual, with an attractive showcase of products and services, quality unique content and reliable information.
Listing on Kompass.com can help businesses attract B2B clients locally, nationally, and internationally
Kompass.com as B2B marketplace is:
- Speed of start: Creating a premium profile on our B2B marketplace can be done in a few minutes. All you need to do is fill in the ready-made sections, following our recommendations on how to do it and our graphic design templates.
- Flexible cost: It’s quite real to prepare an effective digital presentation according to international standards at affordable prices – just choose the right Booster package.
- Increased sales: Publishing on our global resource attracts the attention of your target audience worldwide, considering you a reliable supplier.
- Multi-lingual online product and service display: Your product descriptions in 26 languages will allow you to reach an audience of potential buyers in different countries.
- Ability to reach niche markets: It’s easier to sell rare and exotic products with our unique Kompass classification, as other classification systems don’t offer you the same variety of wordings.
- Competitiveness: Our Booster visibility options keep your company ahead of the competition when people search for your activity. In addition, the content you post (company name with logo, product and service posts, videos, news, promotional offers) will be in rotation on the main search page.
- Increased Trust: An online presence with a Verified Company status increases trust in the seller. All buyers today look online for compelling information about a supplier before buying.
- Statistics and analytics: Listing on our B2B marketplace allows you to track the sources of profile views, products and services, news, videos, view the number of clicks to the website and backlinks, number of phone views, messages sent and other metrics.
3. Develop a content marketing strategy. Regularly publish news, articles, interesting and useful content on your website, in your business profile on leading B2B platforms or via blog. This will help engage your audience and bring in new customers. In addition, by regularly sharing relevant content across all channels, companies can become thought leaders in their industry and establish themselves as experts in their field, which will help them stand out from their competitors and gain a unique position in the market.
According to CMI research, content marketing helps most B2B marketers at the top of the funnel, with 87% reporting that it helped them create brand awareness in the last 12 months. Seventy-four percent say it helped generate demand/leads; 62% say it nurtured subscribers/audience/leads; 52% say it grew loyalty with existing clients/customers; and 49% say it helped generate sales/revenue.
4. Use digital marketing techniques such as SEO optimization, contextual advertising, crowd marketing and others to attract more customers and keep them engaged with your business.
5. Be active on social media. Create your company pages on popular social media platforms and be proactive by interacting with your audience. Social media provides a convenient platform to promote your brand and attract new customers.
6. Finally, keep an eye on your competitors. Look at what your competitors are doing and identify areas where you can stand out. Analyze their digital marketing strategies, most popular publications, and promotional tactics to gain ideas and improve your own approach.
The Importance of an Effective Online Visibility for B2B Companies
A properly built online presence plays a key role in competing for attention, attracting new customers, growing a brand and increasing revenue for companies, and here are the reasons why:
❖ One of the biggest advantages of an extended online presence is accessibility to your audience. The virtual world knows no boundaries or time limits, so your business will be available to customers 24/7.
❖ An online presence also allows for geographic flexibility. You can attract customers and do business anywhere in the world without being restricted by local borders. This opens up new opportunities for your company’s growth and development.
❖ Nowadays, most people search for products and services on the Internet. An online presence will allow your company to be visible to potential customers who are actively using search engines and B2B marketplaces to find the information they need. Optimizing your website, creating a digital presentation on influential B2B marketplaces, and other digital marketing techniques can help your business be at the top of search results and attract more attention.
❖ An effective online presence is also an important tool for building and strengthening your brand. Online, you can control your image and the stories that are made around your company. Through quality content, link-building and active audience interaction, you can establish strong connections with your customers and build trust in your brand.
❖ Additionally, an online presence allows you to analyze data and gain useful insights about your customers. Data about your profile traffic, customer behavior, buying preferences and more can be used to improve your product or service, streamline processes and make important business decisions.
In conclusion: Transform or Die
Today, every businessman is ready to take advantage of innovative features if they will increase profits or reduce financial costs. And it is from this perspective that one must look at the business outlook through the lens of expanding digital presence.
Kompass.com serves as a global business platform to increase visibility, foster business connections, and improve search engine positioning. Our team is here to advise you on creating an effective B2B online presentation up to international standards – contact us at your convenience or check out and follow our blog.
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