How DMG leveraged EasyBusiness to develop their business worldwide in a vertical market

DMG is a world leader in the design and manufacture of elevator components. From simple push buttons to complete electrical systems, DMG offers premium products & solutions and superior expertise for the elevator industry across three continents.

Customer’s expectation:

Analyse market penetration and feed the sales teams

DMG is a world leader in the design and manufacture of elevator components. From simple push buttons to complete electrical systems, DMG offers premium products & solutions and superior expertise for the elevator industry across three continents.

DMG wanted to analyse their market penetration in the elevator production & maintenance industry worldwide, and feed their central sales team and local distributors with new prospects to gain new market shares.

Solution

To fulfill the client expectations, Kompass proposed the EasyBusiness advanced prospection platform for marketing and sales teams, so to enhance DMG’s analysis and business development capabilities.

Why EasyBusiness

  • Worldwide coverage premium database
  • Vertical classification, essential to filter the specific sector
  • Rich set of 60 advanced search filters

Results

EasyBusiness proved to be a key tool to boost the marketing and sales teams cooperation, so to monitor the current client base thanks to smart alerts and to create vertical prospect lists to contact and engage.

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