How IG Samsic HR used EasyBusiness to analyze their market and reach the right decision makers

IG Samsic HR is an international Human Resources company focused on research, selection, management and development of people for its customers; it operates through 3 specialized divisions: Staffing, Welfare and Academy.

Customer’s expectation:
prospection tool to get comprehensive company profiles

To boost its development, IG Samsic HR is constantly analyzing its market in search of information about a wide range of businesses, from SMEs to large accounts of different industries to identify potential growth segments.

Solution

To meet IG Samsic HR’s expectations, Kompass, B2B data and martech international player, proposed EasyBusiness, the advanced B2B prospection solution for marketing & sales teams. EasyBusiness supports companies to analyze their market, target their prospects, engage the right decision makers and get to close the deal.

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STEFANO MAGLIOLE, Marketing Manager at IG Samsic HR

“Being strategic and agile, in today market, is a necessity for a business like ours. Thanks to EasyBusiness, we could read the market and be more data centric about our decisions”

Why EasyBusiness

Full local database with almost 100% market coverage
Rich set of 60 advanced search filters
Analysis features to replicate the client-base characteristics

Results

EasyBusiness proved to be user-friendly and effective, and the IG Samsic HR team could quickly learn how to create and fine-tune their requests, in order to save time and reach the best targets.