How to grow your business with data-driven marketing

Growing a business may seem like an uphill battle. Being completely honest, it's not easy. But utilizing data-driven marketing can help your business grow.

By Kompass International

64% of marketing executives believe data-driven marketing is vital to standing out in today’s competitive economy. With such a significant number, you can’t deny the impact of business data for company growth.

Learn more about integrating data into your B2B marketing efforts. Discover the various benefits for your business below.

Align team goals with data strategy

B2B marketing involves working with other teams. Cross-functional teams struggle to align campaigns and communicate for several reasons. Meeting broader organizational goals requires tools to connect each teams’ key performance indicators.

When different teams’ goals align with marketing, business growth becomes easier. Driving revenue is usually a company goal. Often, this goal depends on marketing key performance indicators.

Marketing KPIs include lead generation, awareness, and engagement. Aligning company goals with any team goals requires data. Business data allows alignment because it increases efficiency for every team.

Test your strategic alignment for the company and team goals. Consider how team goals fulfill the company’s purpose, mission, and vision.

Check organizational support within culture, structure, and processes. These can inform the potential success or failure of your current strategic vision.

Your company’s best chance of successful alignment requires data integration services. Data integration maximizes opportunities for strategic alignment with consistent knowledge sharing. This consistency informs any collaborative process, making various team goals actionable.

The right tools implement sales intelligence. This intelligence closes deals using the best leads and prospects. Data-driven marketing uses this intelligence.

Data offers a company several solutions. Marketers can personalize campaigns, track ROI, and discover new market insights. Better targeting means better leads and closed deals.

Personalized marketing for relevant targeting

Implementing smart data into your marketing strategy allows personalized marketing. Personalization creates better lead generation. Better leads transition prospecting from low ROI to higher conversion rates.

Relevant targeting allows marketers to segment customers in entirely new ways. Using data-driven marketing, your teams can discover new ways to target customers.

Marketers can explore hypersegmentation with enriched data. These new levels of segmentation include:

  • Geographic: geofencing on elevated levels for the region, country, city, and continent
  • Demographic: age, education, gender, employment, family, and income
  • Psychographic: interests, values, lifestyle, attitudes, social class, and personality
  • Behavioral: product understanding, purchase history and patterns, brand awareness, and product reviews

Accessing these segments requires access to smart data. With data integration services, you gain data insights for personalized marketing. Personalization grants an advantage with customers and competition.

Higher engagement requires personalization. Data allows better access to segments potentially untouched by competitors. This creates new niches for the marketing and sales teams.

If competitors use business data, you may miss your target audience. Today’s B2B marketing demands personalization. It delivers higher levels of engagement while helping businesses outshine their competition.

Enhance customer interaction across channels

Personalized marketing is only one result of turning to smart data solutions. Data also open paths to better customer interactions. These interactions begin with better B2B marketing and result in closed leads and enhanced service.

For enhanced interaction, data-driven marketing extends reach across multiple channels. Marketing reach before data often limits campaigns in scope. When Using data (and the right parameters), it’s easier to track customer behavior along their purchase path.

These insights allow for personalized marketing with real-time data. Customer journeys are becoming less straightforward. As customer journeys lose linearity, it’s critical for marketing efforts to change with each unique path.

Relying on sales or marketing experience to follow the customer journey excludes niche market differences. Collaboration requires shared knowledge. Unified data provides custom buyer personas for each interaction.

Buyer personas rely on more than intuition for modern business growth. Sales and marketing teams need data to back up experience-based customer profiles. Data maturity builds on professional experience.

Increased data maturity company gives marketers better customer paths. Combining data with experience elevates anticipated paths. Better customer mapping creates better buyer personas.

With better maps (and marketing automation), your company can grow its advertising capabilities. You can leverage these detailed maps and personas to market across multiple channels. Your return on ad spend should increase along with ROI.

Increase sales opportunities with B2B marketing data

Strategic alignment, enhanced interaction, and personalized marketing increase sales opportunities. Your business’s ability to cross-sell and upsell increases with data-driven marketing. Better customer maps allow you to move prospects through the sales funnel better.

Sales teams’ budgets for prospecting depends on well-nurtured leads. With the right data (from personalized buyer personas), marketing teams attract warmer leads. These leads save salespeople time and money prospecting colder leads.

Instead, more leads convert to closed sales. In the process, sales teams discover new opportunities to cross-sell further solutions. This expands business growth with increased revenue.

The number of closed leads also produces valuable data for sales and marketing purposes. Post-purchase, marketing teams have new chances to engage customers. Sales teams can also nurture sales into retained, loyal customer relationships.

Higher customer retention creates better segments for marketing. It makes advertising upgrades and exclusivity more possible. This results in sales teams upselling both current and prospective customers.

Finding the right tools for data-driven marketing

With your awareness of data-driven marketing’s benefits, explore tools for data integration. Whatever data your company needs, Kompass Global has your solution.

Our pool of resources and global network offers the best opportunities for business growth. Our tools support any B2B marketing needs. We offer data integration and consulting.

Kompass solutions support data audits (e.g., cleaning, deduplication). You also gain access to enriched data for marketing and more. Talk to a data expert today and begin crafting your unique data strategy.


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