Any company, regardless of the specifics and number of employees, has to interact with other businesses. In this connection, companies cannot do without additional tools related to search and processing of necessary information, and without a well-built strategy of communication with customers, relying on which it is possible to get good results and profit. It is CRM-system that helps organize effective work with customers and build a sales process.
The latest CRMs, this is a real discovery for the company management. In addition to the fact that these systems protect the customer base, improve customer service quality indicators, favoring the growth of sales, they have a number of other useful features.
What is a CRM-system?
Many people ask the same question – what are the benefits of using CRM-systems. This software is designed to manage customer relationships and optimize typical business processes of sales, marketing, work planning, as well as to link them to the internal processes of the company.
For what to work in CRM? It’s no secret that the CRM-system is primarily designed to speed up the sales cycle by automating the processes of communication with the customer and alerts. The program helps increase the productivity of sales managers and more quickly move the maximum number of customers through the sales funnel, achieving a higher conversion rate. In addition, it makes the work of the sales department transparent to the manager through clear analytics.
The CRM sector is expected to grow at a CAGR of 13.9% from 2023. At this growth rate, the revenue is forecasted to reach at $163.16 billion by 2030.
Today, however, a truly effective CRM is not only a unified system for sales and control of work and internal processes, but also a customizable system that meets the specific needs of the business. With EasyBusiness Connectors, you can create a flexible and customized CRM system that can easily adapt to market changes in the shortest possible time and without involving IT-specialists.
Advantages of Using EasyBusiness Connectors for CRM
EasyBusiness connectors for CRM help you solve the tasks of feeding your CRM and updating the data contained in it. Some of the benefits of the connectors include:
1. Automation of your lead management
EasyBusiness connectors automatically transfer the leads database generated by your criteria, which allows you to capture all leads and avoid missing any potential customers, as well as increase the speed of order processing by sales reps – hence pay more attention directly to the customers and sales.
2. Eliminating routine operations
Employees daily spend a lot of time on necessary, but at the same time routine tasks. Thanks to EasyBusiness automation of your leads database and its few-click transfer to your CRM, your managers do not waste time on routine tasks, but rather have more time to process the customer database and thus increase sales and company profits. And an important fact: you can increase sales without hiring extra staff.
3. Data Clean-Up
Thanks to EasyBusiness connectors that import your leads database, you can update, enrich and clean the data contained in your CRM as well as check it for duplicates.
4. Ongoing Updates
Since the information in the database listed on EasyBusiness is constantly updated and enriched, and thanks to the system of smart alerts and business signals this process is quite controlled and traceable, you can always export new company profiles to your CRM that fall under the definition of your prospects.
5. Possibility to choose the fields you need for data import
EasyBusiness connectors allow you to make a personalized data import into your CRM. All you have to do is to select the fields you want to import into your system (e.g. VAT number, export countries, certification, etc.).
How EasyBusiness connectors work when importing into CRM
The new EasyBusiness CRM Connector allows you to export your leads data directly into your own external CRM. The CRMs that can be connected right now are Salesforce, Zoho, Hubspot and Pipedrive, and other CRMs will be added soon, such as Dynamics.
This is a key step forward for EasyBusiness, making it a more and more flexible solution that can be integrated with users’ own systems and helps marketers and sales reps be more efficient and effective in their daily duties.
All you need to do is create lists of the companies you are interested in via EasyBusiness, select the CRM system you want to export data to, tick the fields for exporting and click the export button.
In the end, going back to the question “Why use EasyBusiness connectors in your CRM system?”, there is an important point.
The sales department includes employees of different levels – top management, rank-and-file employees, etc. And absolutely everyone is pursuing his own goals in using the solution.
· The owner of the company expects to get from the CRM a control over the indicators of operational work, a planning and forecasting tool, in-depth and quality analytics. Therefore, it is important for him to have substantial, informative and up-to-date data.
· The sales director sees CRM as a simple and effective tool for managing staff, setting and delegating tasks, a tool for the generation of visual analytics in real time. Therefore, for him it is important that each sales manager had a targeted and constantly updated database of potential customers.
· For the ordinary employee, CRM is primarily a convenient and multifunctional working tool. Therefore it is important for him to have information about clients consolidated in one place and enriched as new leads emerge, saving him efforts on routine tasks and allowing him to spend more time directly on the sales process.
EasyBusiness connectors for data import into the CRM system are designed to solve all these problems.
A modern CRM solution means to work not by memory, notebooks, Excel and Google-tables, but using a convenient program with external connectors, where all business processes are automated to ensure the most efficient work of employees, increasing sales and company profits.