30 July 2020
In a world full of digital entrepreneurs and constantly emerging start-up companies, it’s easy to feel like your brand is invisible. If you feel this way, it’s probably true.
But it’s not your fault! Most consumers see anywhere from 4,000 to 10,000 ads a day! The competition is steep.
However, there are ways to increase brand awareness and improve your company’s visibility. It’s a matter of know-how and consistency. It’s not just about doing the right things, it’s about tirelessly putting in the effort to make sure people know you exist.
Keep reading for an in-depth look at improving brand awareness, regardless of your company’s niche or competition!
Tips to Increase Brand Awareness
As we mentioned above, learning how to increase your brand awareness takes diligence and concentrated effort. However, with the right knowledge and marketing strategies, you can totally turn your company’s visibility around.
Follow along to find out how.
1. Perfect Your Branding
First and foremost, you need to perfect your branding. You need to have a logo and feel that resonates with people. It also needs to be easily recognizable.
Take Instagram influencers for example. Successful Instagram entrepreneurs use the same filters, colors, and styles on most of their photos. That way, when you see it, you recognize it as theirs, regardless of what the image is.
Similarly, you have to find a consistent way to advertise and market your brand. Figure out a way you can make your company immediately recognizable through imagery, videos, your message, and your logo.
2. Build Affiliate Relationships
Another way to increase brand awareness is by spreading the word through other businesses. Building relationships with other business owners is a great way to create mutually beneficial affiliations.
You can advertise for one another, use referral programs, or even host events together. This could be large demos or charity event. The more affiliates you have, the further your reach will be.
However, you need to make sure you’re not affiliating with your competitors. You also need to make sure none of your affiliates compete with one another, as it would be like dealing arms to both sides of a conflict.
You can also do this through global B2B communities, where you’ll have the opportunity to affiliate on a large scale.
3. Crush It on Social Media
Social media is perhaps one of the best ways to increase brand awareness. Creating a Facebook business profile gives you access to all of your personal friends on Facebook, as well as effective social media marketing tools.
You can gain more followers on Facebook by constantly posting relevant, yet captivating content. This could include articles from your website, instructional videos, funny memes related to your business, etc. The key is not to overdo it on the advertising.
Use the Ad Center on Facebook to get a detailed analysis of any ads you run. It will tell you how well each ad performed, including likes, shares, comments, and link clicks. Using that information, you can experiment and fine-tune your marketing strategies.
4. Target Audiences
Another great way to increase brand awareness is by targeting the right audiences. For example, social media advertising allows you to market directly to certain demographics based on their job, gender, location, and interests.
This is a good way to get the highest ROI, or return on interest. By targeting demographics inside companies that are most likely to need or want your product or services, you can optimize every dollar spend on advertising.
5. Boost Your Web Presence
To increase brand awareness essentially means boosting your web presence. In order to be easily found on the web, you need to maximize your SEO (Check Out Booster From Kompass).
Search engine optimization is the algorithm search engines use to determine the relevancy of your website when performing keyword searches. It determines how quickly consumers find you when searching for products and services relevant to your company.
Part of improving your SEO and having a credible sight means publishing relevant and useful content. This includes multiple forms of media including images, videos, and blog posts. These will help people find you on the web and give them a reason to follow you.
6. Digital Marketing Campaigns
There are various types of digital marketing campaigns you can engage in. The sky is the limit with online advertising and it’s becoming easier and easier to extend your reach.
If you want a leg up on SEO, you can invest in pay per click marketing, where you pay search engines to put your website at the top of search results. This is a great way to use keyword searching to your advantage.
You may also consider investing in banner ads on certain websites, using Google Adsense, doing email marketing, direct message marketing, etc.
No matter what type of digital marketing you use, be sure to give it at least three months before you pull the plug. These things take time to work and to show results!
7. Be Personal, Available, and Responsive
Another important strategy of learning to increase brand awareness is being more than a faceless company. Our world has become impersonal enough, as most of our communication and interactions are done digitally.
To counteract this, put a face and a personality on your business. Be likable and approachable. Make sure you have a place for people to contact you, ask questions, and so on.
Most importantly, make sure you’re getting back to people in a timely manner. The last thing you want is to lose potential sales because you didn’t feel like responding to questions. The more you interact with people, the more they’ll trust you and your brand.
Learning how to crush digital marketing and increase brand awareness isn’t the easiest thing in the world. If you’re struggling, don’t feel bad! Everyone started exactly where you’re at right now.
Remember, it’s okay to need and ask for help! Take a look at our innovative Kompass Solutions. We know we can help your company.
Please, contact us if you think we can too!