How Transport & Logistics Companies Can Maximize Growth in 5 Easy Steps

13 March 2025

In 2025, we face more outstanding challenges to optimize transportation logistics than ever before, fueled by changing consumer expectations, sustainability goals and technological advances.

Supply chain sustainability, automation in transport and logistics, risk assessment and environmental sustainability have been important trends for transport & logistics businesses for years, and they are becoming even more important every year.

Which trends have persisted, which will change in the near future, and how is digital transformation reshaping  the industry?

In this article, learn about five easy steps and the key factors that will strengthen the competitiveness of global logistics in 2025.

Five steps to drive growth in transportation and logistics

Kompass offers a unified set of solutions to use data-driven insights to optimize routes, identify key markets, and increase efficiency.

Step 1: Identify key markets and competitors

Use market ranking reports to identify your target audience and competitors.

Step 2. Choose ready-to-use digital solutions for B2B business intelligence and prospecting

Use EasyBusiness by Kompass and smart data for market segmentation, lead generation, audience targeting, email campaigns and CRM export.

Step 3: Optimize your digital supply chain with data-driven solutions

Leverage Kompass solutions for value chain optimization with an international database of trusted suppliers.

Step 4: Automate and digitalize all business processes

Get the most value by accelerating all processes related to sales pipeline, customer and supplier communications with Sales Accelerator.

Step 5: Increase brand awareness with a impressive online presentation

Expand your online presence with Booster International multi-lingual digital presentation.

Key factors to consider while maximizing your business growth in transport & logistics

1.    AI Use

In 2025, players in the transportation industry will be involved in cross-platform integration of AI-based tools. Any issue related to digital logistics – carrier selection, calculation of freight, demurrage, transit time, real-time tracking, etc., – will now be able to be resolved in minutes, if not seconds.

In addition, the very process of finding potential customers, importers and exporters, new suppliers, analyzing competitors can also be entrusted to AI. Reduce unproductive prospecting and lead generation work with Kompass AI unique solutions and let your team focus on more pressing tasks.

1.     Business Sustainability

• Supplier differentiation and global market reach. Enriching your partner database is a guarantee of getting the best deals. Try how easy it is to get a list of reliable suppliers in a few minutes.
• Mutually beneficial cooperation in networking. Partner programs on favorable terms are one of the elements that guarantee business growth. Learn about opportunities to collaborate to promote your own tariffs, resell partner offers, implement logistics technology, and develop joint strategies for regional and international trade, using EasyBusiness by Kompass as a tool to find and identify partners across 70 countries.
• Green Logistics. Sustainability as a powerful trend is taking root and forcing companies to adopt green infrastructure innovations, avoid overproduction, look for toxic fuel substitutes, use recyclable packaging, choose environmentally friendly transportation options, etc.

2.     Compliance with new regulatory requirements

The following are some of the key changes in international logistics regulation through 2025:

·       Enhanced safety declarations in the UK

As of January 31, 2025, imports from the EU into the UK require the completion and timely submission of an updated Entry Summary Declarations (ENS) Form, which is the responsibility of both carriers and third parties, such as customs agents, who file the declaration on behalf of the carrier.

·       Tariff adjustments in the U.S.

The U.S. trend of increasing tariffs on imports from China by 10-20% through early March 2025 requires businesses to differentiate suppliers and seek multiple options for favorable shipping.

·       European Union deforestation regulations

Manufacturers whose activities fall under the EU Deforestation Regulation (EUDR) require special attention. Producers must implement assessment systems, report on confirmed deforestation in their products and ensure zero risk. Starting December 30, 2025 for large companies and June 30, 2026 for micro and small companies, EUDR rules will come into force.

·       EU Carbon Boundary Adaptation Mechanism (CBAM)

As of January 1, 2025, a new, simplified, improved EU methodology for completing quarterly CBAM reporting will be implemented. In addition, a new section of the CBAM Register portal is being launched, which will become mandatory from January 1, 2026, to allow operators outside the EU to upload and share data on their installations and emissions with simplified reporting declarations.

·       European Union Combined Nomenclature

On January 1, 2025, a new version of the Combined Nomenclature came into force in the EU for an improved way of declaring goods. This means that business operators who trade in goods whose code has been revised or changed must accurately indicate them on the customs declaration to avoid errors, potential fines and delays at customs.

·       Strengthening export controls in China

In mid-2025, China is introducing strict penalties for exporting sensitive and high-tech goods without proper licensing.

Which countries and regions to focus on

Market expansion requires a holistic approach: analyze demand, consider logistics capabilities, undertake a supply chain optimization and tailor your strategy to each market.

Below are several trade intelligence facts for some countries and regions that could be a lucrative export growth prospect for your business in 2025:

• Germany is the center of innovations and Europe’s largest market. Mechanical engineering, IT solutions and eco-friendly products are in high demand here. Thanks to its developed port infrastructure and access to the TEN-T transportation corridors, cargo shipping is more than convenient. Study the German requirements for environmentally friendly products for a successful market entry.
• Turkey plays the role of a bridge between Europe and Asia, actively developing as a logistics hub. Rolled metal products, grain crops and textiles are the most popular goods for export. Maritime logistics via the Black Sea provides favorable transportation conditions.
• The UAE is a market for premium products with high purchasing power. Premium food products, technological innovations and jewelry are in high demand here. Developed ports allow access to markets in the Middle East, Africa and Asia. Explore halal certification requirements and comply with local business traditions.
• China remains the largest importer in the world. Raw materials, agricultural products and IT solutions are in steady demand here. Use multimodal freight forwarding via the ‘New Silk Route’ for efficient delivery. Partnering with local distributors will greatly accelerate your entry into this huge market.
• Africa is opening up new opportunities thanks to rapid economic growth. Nigeria, South Africa and Kenya are showing growing demand for agricultural products, pharmaceuticals and construction materials. Invest in regional market research and consider the specifics of each country.

To sum it up

Global experience proves the need for a ‘less manual, more innovative’ approach, which has led to the increasing use of Big Data in logistics, development of artificial intelligence and digital solutions for transport & logistics.

Make sure you keep pace with the times – you can always contact our team for advice on Martech solutions and B2B sales intelligence to grow your business.