Industry Marketing Today: Digital Strategies for Product Promotion

30 December 2020

Effective product promotion doesn't exist today without digital marketing. Learn what digital strategies to consider when marketing a product.

Kompass International

By Kompass International

30 December 2020

Did you know there are ten types of digital marketing to choose from? Many of these overlaps, working together for a better strategy. Choosing the right one(s) requires skill and the right tools.

Successfully marketing a product means choosing the best marketing strategy. To pick the right strategy for your business, you need to understand the most effective digital strategy for today. Learn about resources to launch your digital marketing below.

Content development

Developing content means marketing a product in different ways. Your company might produce one format over the other, depending on the product or service offered. Content varies in format, including:

  • Ad copy
  • Blogs
  • White papers
  • E-books
  • Case studies
  • Videos
  • Testimonials
  • Podcasts
  • Social media
  • Site pages

Of these content types, two offer the most consistent results. Video and blogging boost any digital marketing campaign.


Video content drives more traffic than most other forms of content marketing. With 85% of users streaming video monthly, you can’t ignore its success. Video content can launch a digital marketing strategy into new levels of success.

As content, videos can meet many different needs for marketing a product. You can use videos to educate users about your brand or product. Different formats include:

  • Video blog: to educate, answer FAQs, and more
  • Q&A: with industry or company leaders to boost credibility
  • Webinar: build community and connect with industry partners
  • Product reviews or demos: a pre-launch tactic to educate consumers
  • Livestream event: show company culture and engage followers.

These exemplify just a few types of video content you can create. Your digital promotion of a new product depends on the resources available to you. If your website isn’t optimized for SEO, you won’t get the traffic you need.

You can feature videos on popular streaming platforms like YouTube. You should also include them on your website and social media accounts.


If you want to make the most of content, blogging brings in steady traffic, too. If your website isn’t formatted for starting a blog, you don’t have to change too much. Finding a platform like Kompass’s Booster can do wonders for any blog content.

It helps to increase visibility and attract B2B traffic. It also allows you to publish events and the latest news and to promote all your content. You get your custom company profile in the News section.

Not only does this save you resources for setting up a blog. It also connects you with millions of users, so your content won’t get missed. This is ideal for optimizing your digital presence for SEO and beyond.

Site optimization

If you do use a website for content development, your site needs optimization. If you only use it for contact forms or e-commerce, it can still be optimized.

Site optimization involves front and backend elements, and it only begins with web development. A comprehensive optimization impacts your SEO and more.

Optimized sites test different features based on other business goals:

  • Lead generation
  • Increased site traffic
  • Better search rank

To optimize your site, you need to understand which elements influence your digital marketing campaigns. For marketing a product, SEO and PPC are priorities.


Search engine optimization (SEO) increases digital visibility. Effective digital promotion begins with customers finding your company. Your carefully crafted content loses impact when it goes unseen.

To boost your online presence and track your ROI, you need a reliable resource. The Booster by Kompass offers customizable, quality recognition. With a global B2B network, including over 34 million users.

Using this network, your business can connect worldwide with suppliers, distributors, and other industry connections. A personal company profile with a large digital presence does wonders for your search rank.

For SEO, links are one of the most important factors for visibility. Connections to Kompass’s network boost recognition. You also gain access to results monitoring and ROI assessment.

PPC segmentation

PPC or pay-per-click segmentation focuses on ads purchased through publishers for each time the ad’s clicked. Different digital marketing campaigns use different PPC advertising types, including:

  • Paid search
  • Display ads
  • Social media
  • Remarketing
  • Google Ads

These ad types target consumers with quality data. As part of your site optimization, PPC works faster than SEO. SEO focuses on slowly drawing organic traffic, tactically climbing in search rank.

PPC emphasizes highly clickable ads. PPC is even more measurable than SEO, too. Based on everything from:

  • Consumer intent keywords
  • Ad impressions
  • Click-through rate
  • Cost per click
  • Quality score (for ads, keywords, landing pages)
  • Conversion rate
  • Cost per conversion
  • Total conversion value
  • Return on ad spend

Making the most of these metrics relies on your ability to track them. You can see gains in brand awareness as visibility increases. You gain direct access to which ads were most worth their investment.

Not only do you save money this way, but learn what resonates with your target audience. Understanding your target market doesn’t start with ad metrics. It begins with market research.

Market research

What good is cutting edge strategy for marketing a product if it misses its target? Site optimization, SEO strategies, PPC segmentation, and killer content only get you so far. To get ahead, you need advanced tools to help you target, analyze, and engage your audience.

EasyBusiness by Kompass gets you the market information you need. With it, you’ll be able to target customers on a global scale. Your ability to prospect and generate leads will get better.

With accurate analysis and credible custom reporting, your ads and other content engage more. Your digital marketing campaign will flourish with access to over 43 million companies and 60 criteria for segmentation.

Learn more about marketing a product for your business

Your business strategies need reliable tools for marketing a product. Finding these tools proves difficult quite often. When it comes to content development or market research, Kompass Global has the solutions you need.

Our products and services allow you to target customers on a global scale. We offer solutions for SEO, client prospecting, and more. To learn which solutions best meet your business needs, talk to the team today.


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