Billions of people turn to social media for entertainment. Now it’s time to use it for your business. Learn how to use social media selling for leads and sales.
It’s estimated that there are over 2.77 billion social media users in the world. This figure is expected to rise in the years to come.
It would be a shame not to leverage such a huge online audience for your business.
Fortunately, there are a number of social media selling tips you can use to boost the online visibility of your business for more conversions.
Consider the six tips below:
1. Create Your Social Media Marketing Plan
For every good marketing strategy, you must adequately plan for its success. Start by setting your goals and objectives following the SMART framework.
Anchor your goals on metrics that have a significant impact on your business such as getting new customers. Don’t dwell on metrics like retweets and likes as they aren’t an accurate representation of your sales.
Selling through social media also requires a thorough social media audit. If your company is already using social media, try to evaluate its progress so far. In the auditing process, look out for pseudo accounts that may be deceiving your online audience.
Research on your target audience’s needs as well as your competitor’s social media content to determine what’s trendy in your industry. This enables you to get an overview of your content strategy.
Make sure you adjust your strategies according to your performance metrics to further enhance your sales goals.
2. Choose a Platform That Suits You
Selling through social media is a great way to generate and boost your business revenue. However, not all social media platforms will have this impact on your sales.
Different kinds of business will attract different individuals. Therefore, you should select platforms that will potentially reach your target audience. To achieve this, you’ll need to create profiles of your buyer personas so as to determine the target audience.
After you determine the ideal platforms for your business, apply the appropriate marketing strategies. For instance, Instagram will work best for clothing and food businesses because the target audience is easily attracted to visuals. LinkedIn and Twitter, on the other hand, will work best for professional industries like B2B marketing.
3. Know Your Target Audience
Use the already available information on existing and potential customers on social media to get an insight into your target audience needs.
You don’t need a strong social media presence on all platforms. Focus on where your buyers are likely to spend most of their time. Then, figure out various ways to engage them like creating offers or discounts to suit their specific needs.
You can also use social media analytic tools to reach out to more individuals with the same characteristics as your current customers.
The best social media platform for your business depends on your target audience demographics and the brand you’re trying to sell.
For instance, if your target customers are millennials, it’s recommended to invest in visual marketing. Thus, having active Instagram, Snapchat, and Facebook accounts can boost your conversion rates and create enough online buzz for your company.
4. Create a Posting Schedule
Plan for every post to achieve an effective social media strategy.
Posting infrequently and randomly may not attract the customers you need and is a waste of resources. However, it’s prudent to post occasionally if you have something interesting to share.
Being consistent will intensify the anticipation for your content, enhance engagements with prospective clients, and heighten the interest of your brand. Using scheduling tools will ensure regularity in your posting as well as save you time.
Some of these tools can schedule your posts in advance and post at pre-determined times when most users can view your content. They also allow you to manage all your accounts from a centralized point and analyze the response from the posts.
Scheduling tools will not only make your work easier but also help you improve your social media presence.
5. Post Eye-Catching Visuals
Post high-quality videos and images so that your business can stand out from the rest and boost your company sales. Videos and images enable your audience to adopt opinions and decide on whether to purchase your products or not.
You can influence your buyer’s decision by posting eye-catching imagery and videos to encourage a positive response to your brand.
Share images that connect and appeal to the buyers’ feelings without manipulation. Post videos and photos of customers using your product to act as social proof for your brand. Customers may even form emotional bonds with your products, guaranteeing you the much-needed brand loyalty.
6. Use Influencers to Boost Visibility
Promote your business sales by hiring influencers in your industry to market your product or service. Influencers are a useful resource as they have an impact on the purchasing decisions of their followers.
They may help you to share deals, discounts, and promotions with prospective customers to encourage more sales. With thousands of people anticipating their daily posts, the influencers’ hype is a surefire way of growing your customer base.
Identify relevant and credible influencers to work with and negotiate collaborations. Work with them on your product reviews, discount codes, and how-to-content to endorse your brand.
Get Ready to Boost Your Revenue with Social Media Selling
For effective social media selling, focus on improving your customers’ experience with your brand. Show your existing and potential customers that you’re the best at what you do. Post behind the scene snippets of videos to your products to keep them interested in your content.
Helpful and intriguing stories of your products or services will keep them hooked and push them to share with their followers. Even if they aren’t ready to make a purchase immediately, they’ll certainly remember your product in -future. This way, you gain a larger social media following and a loyal customer base.
The tips above will not only make your social media selling process seamless but also boost sales significantly.
If you need help identifying and developing social media marketing strategies for your business, feel free to contact us.