28 October 2025
Global spending on digital transformation in the logistics industry is expected to grow from $52.2 billion in 2022 to $75.5 billion in 2026, increasing at a compound annual growth rate (CAGR) of 8.8% during the forecast period.
Meanwhile, two-thirds (67%) of transportation and logistics companies say they have a formally approved digital transformation strategy to actively digitalize their business processes. Nearly all of the rest – 31% – said they are considering or evaluating such a plan. Only 3% said they do not have a digital transformation strategy at all.
The largest percentage of respondents with a digital transformation plan are cargo shippers and forwarders (70%). The most frequently cited barrier to digital transformation is lack of skills and personnel (40%), followed by legacy mindset and bad ROI expectations.
According to Accenture’s latest survey, the logistics&transport sector’s digitalization process appears to be quite fragile, with ¾ of respondents believing that the sector is lagging behind in its digital maturity. At the same time, 76% of respondents agreed that failure to improve digital capabilities could seriously jeopardize their business.
6 in 10 organizations plan to invest in digital technology to enhance their supply chain processes. This shift towards digitalization underscores the recognition that advanced technologies can improve efficiency and data analysis capabilities.
Trends of tech innovations in transport and logistics
The digitalization of the transport sector has its own trends, among which the most popular are:
Trend 1. Digital platforms and marketplaces replace stand-alone solutions and enable more efficient use of data in order to optimize logistics processes
Customer expectations are rising along with technological advances and innovations offering a more digital approach, faster services and greater convenience. Accordingly, the importance of digital platforms and services that bring together needs and solutions, that provide clarity, convenience and savings for cargo shippers, trucking companies and logistics operators is growing the same way.
Solution to take: Booster Visibility Packages for Kompass B2B marketplace are intended to facilitate direct connections between cargo consigners and consignees around 70 countries through a comprehensive business presentation that meets international norms and standards.
Business case: Spanish company Fercam Transportes, S.A.U. has launched an attractive multilingual showcase of its services with the Booster International package, which has helped it to appear in the top ten search results on Kompass.com, increased the number of RFQs from potential customers and drove additional target traffic to its website.
Trend 2. Nearshoring and friendshoring concepts gain traction
Facing global geopolitical and trade turmoil, transport and logistics companies must be prepared to adapt and develop risk management strategies, focusing on building supply chains in politically stable and geographically proximate regions.
Solution to take: Online prospecting solution EasyBusiness will help launch stable operations with new partners in safe regions, allowing to redirect key transportation routes and avoid operating in geographic areas with damaged or vulnerable infrastructure.
Business Case: For example, logistics companies are now increasingly using warehouses and transit points in Poland and Romania to secure shipments to and from Ukraine, minimizing time delays and force majeure risks.
Grupo DECOEXSA used EasyBusiness as a tool to access new markets in a more flexible and safe manner. According to Sofía Aguirre Sáez, Marketing Director, “EasyBusiness allows us to identify new opportunities and strengthen our commercial focus in key markets.”
Trend 3. The dynamics of supplies is accelerating on all stages: from sales prospecting and lead scoring to cargo order generation and shipment
The use of digital solutions for data list generation and processing can definitely optimize the sales pipeline. The shorter the cycle, the faster the company can respond to fluctuations in demand.
Solution to take: The Sales Accelerator Commercial CRM Module within EasyBusiness platform is a digitalization speeder for all stages of sales funnel journey and analysis, with 24/7 access for the entire sales team.
Business case: According to María Victoria Gregorio, Key Account Manager at ExPro Outsourcing, “Kompass is a very useful tool for finding direct contacts in companies, organizing the monitoring of companies and sectors in which we are interested. Thanks to this tool, the door through which we enter into contact with companies has become completely different.”
Why use Kompass digital solutions?
Kompass is a global B2B database and a kit of smart tools to optimize your daily business routine.
Operating since 1944 and being the oldest Martech company in the world, Kompass is constantly improving solutions to make the processes of B2B prospecting, sales, marketing and exporting as easy as possible.
Our expert recommendations to transport and logistics companies are as follows:
- Take the most of our continuously updated database of 60 million companies in all sectors of activities to identify exporters, importers, manufacturers, wholesalers, purchasing agents worldwide.
- Benefit from an enhanced online listing on leading B2B marketplace Kompass.com, receiving requests for quotation and contract bids from clients both locally and globally.
- Refine and qualify leads for new customers with advanced AI-based semantic search.
- Get access to full profiles on 2.8 million exporters and importers from 70 countries to generate customized offers with direct access to decision makers.
- Expand and enrich your international customer database with our prospecting tools: access 33.5 million phone numbers, 14.8 million emails and 19 million websites worldwide.
- Export your data to .xls, .csv or .pdf files or connect to your CRM with our range of CRM connectors for rapid data processing.
Final Thought
Digital transformation is an ongoing, long-term process. Although for the time being it is happening rather slowly in logistics, other industries will eventually influence shipping and logistics companies in their move towards digital transformation, prompting more rapid change.
For those companies that want to maintain their competitive advantage in the market, it is only natural to think about the next steps in their digital transformation. Therefore, they should think ahead about how to invest in omnichannel solutions, modernize their existing digital infrastructure, and where to find the expertise to help them make these changes easier and smoother.
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