Online presence and SEO: the answers you’re looking for

Why is SEO important for small and medium-size businesses? Enterprise SEO is the optimization of a business’s online presence to improve its ranking position with search engines. The result of applying good SEO B2B is increased visibility, recognition and sales.

For sure, the internet has become the most powerful marketing tool nowadays. If you succeed in creating a niche for your brand under the search engine algorithms, your business will steadily grow.

Marketing is a complex science, but digital marketing is much more complex. And the specific nature of SEO can make it the most challenging form of marketing for your business. At the same time, if done right, few things can compete with high organic search engine visibility when it comes to promoting your business.

According to experts, the most important ranking factors in 2023 were quality content, backlinks and search intent/relevance.

What is B2B SEO today?

It is not an easy question to answer unequivocally. There are different types of SEO and many factors that influence it. Smarter SEO is a complex, multi-level discipline.

For SMEs, the top priorities for a multiple location SEO strategy will be the following factors:

• A high-quality, responsive, mobile-friendly corporate website.
• Online presentation and content that clearly display your benefits, explaining why a customer should choose you.
• Content marketing that expands your audience.
• Links and anchors. The presence and number of backlinks is directly related to high search engine rankings.
• Credibility of information – regularly updated information, properly built digital showcase of products and services, relevant news feed, testimonials, etc. – will all help you in attracting prospects and closing deals.
• Local SEO for multiple locations. Companies with multiple locations need to consider the specifics of each region to choose the best solution SEO.

Benefits of SEO for small and medium-sized businesses

Let’s take a look at the most important benefits that SEO will bring you:

• More visibility: your brand needs to become more anchored in the minds of potential customers. By optimizing your online presence for SEO positioning, you will increase brand awareness and many more users will turn to your solutions to meet their demands.
• More revenue: by increasing business visibility and showing up at the right time and place (since it is the user who is searching for a solution, and not you pursuing him), increased revenue is a consequence of applying a good SEO strategy.
• Better reputation: by appearing in search results to the interested users who are searching for something similar to your product or service, your business becomes better known and your credibility increases. This can lead to your company becoming a benchmark in your sector.
• More conversions: With more visits, the number of potential customers who go through your business profile increases, hence the lead generation and conversion rate.

Where to start

1. Analyze your business on search engines

Review your business presence on search engines: you can’t develop an SEO strategy without understanding how search engines see your business. You can use SEO tools or search for relevant keywords and see where your web resources rank.

2. Conduct keyword research

One of the most important parts of an SEO strategy for SMEs is choosing relevant keywords for your business. Currently, long tail keywords are appeared to be the most effective (so-called long tail SEO).

3. Study your competitors

To gain an edge and position yourself above your competitors, you first need to find out what strategy they use to rank in terms of content, links, or something else, what B2B business places they publish on.

4. Decide on a content strategy

In SEO for SMEs, you need to develop a content strategy that is relevant and of high quality for your possible future customers. This will help to position the keywords you have chosen properly and also increase traffic.

What else can be done?

1. Sign up for Google Search Console.
2. Register with Google Webmaster Tools.
3. Create a digital presentation of your company on www.kompass.com.
4. Optimize your page titles and meta descriptions.
5. Request backlinks from business partners.

Have you chosen the right SEO for your project?

All of us have been using search engines for a long time to find the products and services we need. But this marketing approach cannot be considered the best and only one for any business in any conditions and at any time.

While having a certain ranking in search is always desirable, you can’t rely solely on it, especially if you’re looking to achieve results rather quickly. Companies who have their website, they have already optimized it and now they are at the stage of having to go further on their SEO strategy by relying in B2B solutions that can give it a boost. Digital solutions like Booster are designed to move to the second level in your SEO strategy and to extend your company digital presence in minimum time with maximum SEO content.

SEO tools for small businesses

According to the recent study, 43% of small business owners are looking to invest in their website’s performance in 2024.

If you are going to manage and promote your online presence yourself, you need to know about useful tools that can be used for this purpose. Many of these important tools are paid. But take it easy – soon you will see that the expenses for monthly payment for using SEO tools and services is quite comparable to the cost of services of an SEO specialist, so take this important factor into account.

Booster by Kompass is a long-term SEO solution to give a smarter boost to your website to be better ranks and increase your company visibility. PPC campaigns are fine, but they will not ensure that your website will rank higher and forever. It will depend on your budget. For those who have a limited budget and don’t want to depend on betting on more cost-per-click model, they can count on Booster by Kompass, a fixed subscription per year that gives you the tools to move to the second level in your SEO strategy. Take advantage of one of the reputable worldwide SEO companies.

To summarize

SEO for SMEs is an efficient digital marketing strategy to improve the visibility and to increase traffic to your website or online presentation on B2B platforms. However, it’s crucial to realize that SEO is a long-term strategy that requires patience and investment for lasting results. Here are some final points to keep in mind about SEO:

• Long term perspective: Don’t expect an increase in traffic or better positioning in a few weeks, SEO is a medium to long term strategy.
• Budget: SEO for SMEs is not free, but it is a good investment for your business.
• SEO tools: You should use ready-to-use digital B2B SEO solutions designed to help you properly optimize your web resources and SEO strategy for multiple locations. Contact us for a more in-depth consultation on such solutions and tools.

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