This innovative beverage manufacturer boosted its online visibility in over 60 countries, received more than 48,000 visits, and secured new clients in record time. Discover how Kompass helped make it happen.
Challenge: Increase Visibility and Enter New Markets
PROEX DRINKS GROUP S.A. is a forward-thinking company in the beverage industry, known for its innovative products and strong commitment to quality and differentiation. While they had already built a solid presence in their home market, the company’s next objective was ambitious: expand their international footprint and attract new B2B buyers across borders.
To achieve this, PROEX needed to increase their online visibility among potential international customers and at the same time, equip their sales team with the right tools to target and connect with ideal prospects efficiently.
The challenge was twofold:
- Be found by the right buyers at the right time.
- Streamline commercial prospecting with a smart, scalable strategy
Solution: Visibility and Intelligent B2B Prospecting
Kompass proposed a dual approach that combined brand visibility with precise commercial outreach:
✅ Booster Profile on Kompass.com
A dedicated digital visibility package designed to improve online positioning and attract qualified B2B traffic via Kompass, one of the world’s leading business directories.
✅ EasyBusiness – Global B2B Prospecting Platform
A powerful tool providing access to a premium global database of companies and decision-makers. With EasyBusiness, the PROEX sales team can easily identify, filter, and reach out to high-potential prospects in key target markets.
Why KOMPASS?
- Global Reach and Exclusive Data: Access to over 60 million B2B companies and 85+ million executives worldwide.
- Complete B2B Strategy: From online lead generation to active prospecting, all in one ecosystem.
- Sales Efficiency: EasyBusiness allows for advanced segmentation, real-time data, and direct contact with the right people—saving time and increasing productivity for their sales team.
“We entered the Cuban market with a new client who is now distributing several of our products.”
– Annaliese Ford, Commercial Director, PROEX DRINKS GROUP
Results: Visibility Growth & Sales Impact
- 🚀 +48,000 visits to their Booster profile on Kompass.com
- 🌎 Increased visibility in over 60 countries
- 🤝 +600 interactions and multiple inbound requests
- ✅ Closed a new client quickly, achieving fast ROI
Their investment not only boosted digital visibility but also proved the value of EasyBusiness as a sales enablement tool. The PROEX team identified it as key to enhancing lead generation and customer follow-up, driving a more efficient commercial process as they pursue growth in 2024.
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