4 October 2021
Although 40% of business leaders cite B2B prospecting as a critical part of their operations, 53% of them admit to struggling with this process.
This is because they aren’t using the right tools. In an increasing technology and data-driven workforce, you must use smart features for prospecting in 2021. Read on to learn what these smart features are so that you can boost all stages of your business-to-business marketing funnel.
Ideal prospect documentation
To implement effective B2B prospecting strategies, you will need to describe the features of your ideal prospect. You need to create a set of criteria to look for, not to waste time on unqualified leads. This will let you focus on those that can take actionable steps to fulfill your objective.
Those who fit your ideal customer profile see specific value in the solutions you offer. You actively provide a service that solves one or more pain points that the business is having. Consider common pain points of your target audience and determine the types of B2B consumers that may be struggling with them.
First, determine the customers that have the highest value order. Think about the industries and markets that have high conversion rates for your business. You can constantly use smart data tools to analyze and revisit this information.
You can create a customer persona once you determine your best prospect’s occupation, industry, average pay rate, gender, and education level. Ensure that you adequately differentiate between consumers interested in your product vs those who have real intent to purchase. Target the latter.
Continue assessing your customer persona over time with tools like EasyBusiness. This tool lets you upload your customer’s VAT Number and map with Kompass Database (+56M companies WW).
This feature provides different charts and tables to analyze your Customer profile, select your best clients, and find new potential customers with the same profile. It is a mirror analysis.
You will then ensure that you get the most accurate assessments of your target customers in an always-changing market.
Smart Data insights
At this point, you may be wondering how to attain the smart data needed to find the clientele that offers high conversion rates. Tools that assess business analytics are essential here.
You will need to build an enriched database of information on your target customers. This will allow you to speed up your sales performance as time goes by so that you can consistently grow and scale your business.
However, how your organization analyzes, tracks, and uses these insights will vary based on your objectives. That’s why you and your team must constantly contact data analysis professionals who understand your market.
Data consulting solutions are integral to generating B2B prospects. Kompass can help you increase market value and retain customers the right way. We do this by analyzing and exploiting data both internal and external to your business.
Consulting about your data is the first step to identifying the consumers ready to purchase your product. Data experts help you find each prospective client’s propensity score and identify a customer attrition score for each prospect.
We also help you implement predictive models so that you can retain prospects and pre-existing customers. Because Kompass carefully studies and monitors many factors that can estimate your prospect’s value, we can tell you precisely who you should target (and how to do so).
Once you consult with Kompass’s experts about your insights, you will need to integrate your data into your business’s actionable agenda items. This will help you to grow your business in the most efficient way possible.
Our data integration services constantly audit and enrich the information that we identify as important together. It also duplicates data for easy disaster recovery and cleans out old insights that are no longer relevant.
This helps you to create a rich database of information about potential buyers. Therefore, B2B prospecting is made a simple and expedient process. You will have the data you need when determining who to reach out to, and it will always be both up-to-date and accessible.
Another solution is to subscribe to a B2B prospecting tool like EasyBusiness. This tool doesn’t just let you analyze prospects but also helps you to identify new ones. You can target and follow up your sales actions daily, engage with decision-makers, and close deals thanks to Big Data and Business signals.
It’s an all-in-one package that will help you get the data you need!
Top-notch Digital Marketing
At this point, you have both data on your potential prospects and a buyer persona. That means it’s time to begin taking action to reach your B2B prospects. An effective digital marketing strategy will get the customers you have identified as ready to buy.
Kompass Booster is an essential SEO tool that you must use to generate organic traffic. Our experts work with you to create a comprehensive strategy to make your page appealing to Google crawlers. This is a surefire way to get you to rank high in SERPs and get more clicks.
B2B emailing campaigns are also a great way to get in touch with prospects. Our database has access to 19 million emails from different countries all across the world. This makes email a great place to begin reaching out to prospects and inquiring about their needs.
Effective lead magnets
Lead magnets are also an essential smart feature for lead prospecting. It would be best to look at the customer persona you’ve created and consider what will get them to provide you with their contact information. Lead magnets can include:
- Free trials and demos
- Short-term discounts
You can leverage all your promotions and special offers on Kompass.com if you subscribe to Booster.
Get started with B2B prospecting.
Now that you know the smart features that make B2B prospecting easy, it’s time to get started. Contact us with any lingering questions you have on B2B prospects and how to get in touch.
We’re happy to give you a free demo of Kompass’s solutions so that you can begin reaching your prospects today. Since our experts are committed to providing your business with the tools it needs to succeed, we look forward to hearing from you soon.