Kompass, a major player in data, has been supporting marketing and sales departments for many years on their customer acquisition and loyalty strategies. Overall, there are several hundred projects carried out each year alongside our customers that allow us to see how the intelligent exploitation of data can be a source of new lines of growth.
Thanks to this experience, we have learned valuable lessons that we share with you through 5 commandments.
1) Your database, you will update
Remember to refresh your database so that it is clean, without duplicates & up to date. The effects are virtuous: optimization of marketing actions, increase in sales productivity, cost and time savings.
2) Your data, you will enrich
Financial information, company size & activity, new contacts, org charts, all this information collected for a client allows you to engage it more effectively.
3) Your markets, you will segment
Map your market intelligently, for many benefits: boosting the energy of the sales team, expanding the customer base, increasing sales and profitability.
4) Your targets, you will score
Assign a decision score to a prospect: size, workforce, sector of activity, … To focus on ideal customers and have the best chance of signing.
5) Your commercial approach, you will personalize
In business, timing is everything! By adopting a sales acceleration solution, you will be able to contact your prospects at the right time, easily and in a personalized way.
If you would like to comply with the “5 Commandments of Data Marketing”, please do not hesitate to contact us.