3 June 2026
Let’s discuss a major trend in B2B technologies that is developing quietly but is increasingly influencing the go-to-market strategies of virtually every company.
We are talking about the rapid growth of platform ecosystems — particularly B2B marketplaces and B2B growth-boosting platforms. These are collections of fairly easy-to-integrate applications, tools and solutions that allow customers to derive greater value from the platform they pay to use.
Key features of digital B2B ecosystems:
- Accessibility for users in different countries around the world
- Convenient, user-friendly APIs that enable them to solve their pain points
- A SaaS solutions marketplace where customers can find new and interesting tools to perform tasks in sales activation.
Gartner’s ‘Future of Sales’ study shows that by 2026, 80% of B2B sales interactions between suppliers and buyers will take place via digital channels. This is precisely why platform-based B2B ecosystems, with a wide range of digital solutions for sales and marketing, could become the ideal new driver of B2B growth.
What opportunities do platform-based B2B ecosystems offer today?
It is high time to take the impact of B2B ecosystems seriously – leveraging them can be a key driver of growth for any company.
For example, Expandi is a B2B intent data platform and a pioneer in collecting signals on buying intents. Kompass, meanwhile, is well recognised as a leader in the global market for data-driven solutions. Together, they have entered a new combined digital ecosystem, created following the integration of Kompass and Expandi, which has set itself the ambitious goal of becoming a new B2B growth engine for companies in Europe and beyond.
The combined group has become the largest independent European provider of data, technology, media solutions and services in the B2B sector, in a market long dominated by American giants.
This integration marks a crucial milestone in the development of the European B2B ecosystem. By combining Kompass’s globally trusted company analytics and market reach with Expandi’s AI-powered customer acquisition platforms and media capabilities, the group creates a unique, comprehensive platform for data and engagement in the B2B sector.
Today, Expandi+Kompass is uniquely positioned to lead a fundamental shift as data-driven B2B platforms and media converge, becoming key components of modern go-to-market strategies, particularly for mid-market and export-oriented companies.
The new European leader in B2B technology for advertising, marketing and media
This significant alliance is not just a matter of scale; its goal is to provide B2B marketers and export-oriented companies with a single partner capable of offering comprehensive support at every stage – from data collection and analysis to media advertising and the achievement of measurable business results.
Kompass’s contribution to the new group:
- An unrivalled database comprising over 60 M companies worldwide, as well as the EasyBusiness lead generation toolkit featuring the AI Sales Assistant
- Over 20 international distributors ensuring a strong presence in local markets
- Kompass.com, localised in 25 languages, is one of the world’s most visited B2B websites and Europe’s largest marketplace with 4 M monthly visitors, enabling advertisers to reach buyers in +70 countries
Expandi’s contribution:
- Market-leading, award-winning technology platforms in the B2B Adtech and Martech sectors, widely recognised by global industry analysts
- In-depth experience in organising data-driven, multi-channel B2B campaigns for global and regional brands
Particular attention will be paid to achieving greater coverage of medium-sized businesses and niche clients, who are often overlooked by providers focused on the US market, and to supporting export-oriented companies in entering foreign markets more quickly: from identifying ideal customers to running omnichannel campaigns and measuring ROI within a single integrated ecosystem
What drives B2B growth
Modern-day B2B growth requires three capabilities working together:
- Identify demand (buying intent signals)
- Reach the right audience (B2B marketplaces, advertising, media).
- Activate sales opportunities (outbound campaigns, telemarketing, meeting setting).
Companies that combine these elements shorten sales cycles and increase conversion rates.
1. Intent intelligence
By combining the efforts of two leaders in data-driven solutions, companies can now integrate:Kompass is evolving beyond traditional data by integrating intent intelligence—helping you identify not just who your prospects are, but when they are most likely to buy.
By analyzing thousands of online signals, Kompass uncovers companies that are actively researching solutions, exploring content, or showing behaviors that indicate a potential purchase. These insights are matched with your ideal customer profile, allowing sales and marketing teams to focus on high-potential opportunities and engage at the right moment.
- Buying intent signals reflect a company’s digital behavior—such as searching for specific solutions, reading industry content, or engaging with relevant resources—indicating growing interest in a purchase.
- Intent data transforms these signals into actionable insights, helping you identify businesses that are already in the market for products or services like yours.With intent intelligence, Kompass enables you to prioritize smarter, reach prospects earlier in their decision journey, and ultimately accelerate your path to revenue.
2. B2B company and contact data
For over 80 years, Kompass has been providing structured and detailed data on companies from around the world, based on a standardised presentation of information and a unique, proprietary classification system for products and services.
Using EasyBusiness, EasyList and EasyTrack by Kompass, companies worldwide can automate prospecting, refine their B2B audience targeting and significantly boost lead generation. And with the recent launch of the EasyBusiness AI Sales Assistant, users now have the unique opportunity to generate a detailed prospect profile in a matter of minutes, taking into account their interests, preferences and career experience.
3. Audience reach and visibility
The Kompass.com B2B marketplace present a digital showcase benefits from world-class visibility provider. With Kompass.com, one of Europe’s Top 10 B2B marketplaces attracting over 45 million annual visitors, your brand gains direct visibility among professionals actively searching for suppliers and partners.
And when you combine it with our global network of trusted business and vertical media, your reach expands even further — connecting you with qualified buyers worldwide.
Multi-Language Enhanced Visibility with Advanced Content Marketing and Link Building
✔️ Kompass offers Booster visibility solutions to expand digital presence, with the option to create a showcase for products and services and content marketing in 26 languages.
Display Advertising by Industry or Company Size
✔️ Reach professionals by industry or business size across national and international media platforms trusted by B2B audiences.
✔️ From IT and Manufacturing to Retail or Logistics — your message appears where decision-makers are looking for partners and suppliers.
Account-Based Advertising
✔️ Personalized visibility for your top enterprise prospects.
✔️ Engage decision-makers directly within your key target accounts — wherever they browse business content.
✔️ Your ads appear across top-tier B2B websites and vertical media, reinforcing your message to the right people at your most valuable clients.
4. Sales activation services
With Sales Accelerator by Kompass, any company can digitise all sales-related processes (from lead generation and targeting to monitoring the stages of the sales funnel, launching email campaigns and analytics). Thanks to the digitalisation of the sales pipeline, B2B marketing activation and sales acceleration has become even more effective.
This positions Kompass not just as a data provider, but as a B2B growth platform.
The value of the combined potential of the Kompass+Expandi digital ecosystem
If your internal teams lack the necessary resources, the new Kompass+Expandi ecosystem can provide support with:
- Targeted outreach campaigns
- B2B sales acceleration programmes in leading European markets
- B2B meeting generation
In the coming months, the new group will announce the launch of additional AI-powered solutions and tools that will transform the entire range of services offered to clients—from audience identification and lead scoring to customised customer acquisition strategies and analytics.
In conclusion: Equip your marketing and sales teams with the Kompass+Expandi digital ecosystem tools
Take advantage of our B2B demand generation platform and intent data Europe to identify the most relevant prospects, run more effective marketing campaigns, expand your prospect portfolio, reduce customer outflow and close more deals.
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