11 June 2020
p>More than 543,000 small businesses are started every single month in the U.S. alone. So as a business owner or stakeholder, how can you stand out from the crowd? One key way is through digital marketing.
But this can be easier said than done. If you’re new to the space, you might not know how digital marketing works and if it’s worth it.
That’s why we’ve created this guide outlining the top 6 powerful benefits of digital marketing. Check them out below.
Measure Your Results
One of the downfalls of traditional marketing is that it’s hard to measure results. Some forms of regular marketing have pretty good measuring capabilities, but most don’t.
When it comes to digital marketing, it’s totally different. Take Google ads for example. You can see how many people saw your ad, how many people clicked on it, and how many converted because of it. And you can have multiple ads grouped in multiple ad sets in multiple campaigns.
This way, you can get really granular and understand what message resonates best with your target audience.
With a billboard, newspaper ad, or TV commercial, you can never have that level of detail in the reporting.
Why is this so helpful? It can help you prove a better return on investment (ROI). If you can demonstrate to senior leadership the exact result of your ad spend, they’re much more likely to give you money to use in the future.
Another one of the biggest benefits of digital marketing is its ability to be customized. No longer do you have to send the same message to everyone. You can personalize it based on various groups of people.
For example, when you run Facebook ads, you can target them to people based on their demographic information, interests, or hobbies.
Say you own a baby stroller company. You could, for instance, run an ad to moms offering a promotional deal on your newest release. Or you could target people who like specific baby brands on Facebook, giving you an interested audience.
This is not possible with a billboard, radio ad, or print advertisement. But in the online world, personalization is a game changer.
The barrier to entry with traditional advertising can be pretty high. In other words, it’s usually pretty example to run a TV ad or print thousands of mailers.
Digital marketing is much more affordable. Of course, if you want to spend a lot of money on it, that’s totally possible. But it’s much easier to break into online advertising.
Keep in mind that you also have greater control over your budget. For example, if you’re running a display ad campaign that’s not showing results after a few weeks, you can go in and turn off your ads immediately.
You can also test other things like the time of day that you show your ads, the locations that they appear in, and the amount you want to bid per view.
At the end of the day, this means one thing: you’re in control.
Monitor Your Company’s Online Reputation
One of the downsides of the internet is that people can say whatever they want whenever they want. And when it comes to business, this means that angry customers can leave terrible reviews for the world to see on sites like Yelp, Google, and Facebook.
However, it’s not all bad news. Thanks to our digital capabilities, you can also monitor what people are saying about you. Plus, you can even encourage and incentivize your top fans to leave positive comments about your company.
Why does this matter? 84% of people trust online reviews as much as a personal recommendation and 91% of online shoppers regularly read them.
So if you have a bad reputation online, it’s going to affect your bottom line. The good news, though, is that you can implement a reputation management strategy to make sure you’re taking control of the situation.
You Can Easily Build Trust
Social media has completely changed the way we live and the way companies market themselves. Advertising used to rely on perfectly polished visuals and expensive video shoots done once a year.
But with social media, the game has changed. It’s now perfectly normal and encouraged to be more accessible, more real, and more vulnerable as a brand.
Show people behind the scenes content. Talk about your employees and feature unique, fun facts about your business.
In other words, use social media to be real. This will show people that they can trust you. And when people trust you, they’re more willing to become loyal customers.
Digital Marketing Brings in Organic Traffic
Last but not least, digital marketing can bring customers right to you. With traditional advertising, you’re almost always interrupting people’s day, trying to grab their attention to tell a story about your brand.
With digital marketing, however, specifically via search engines, you can allow people to come to you when they’re ready.
How do you this? By creating high-quality content that ranks well in search engine results.
That way, when someone searches “plumber near me,” you can show up. Or if they’re looking for discounted shoes, they can do a Google search and find your company’s website.
This process, called search engine optimization (SEO) can take a while to get going, but it’s totally worth it.
Digital marketing can transform your business if implemented correctly. Now, it’s time to choose which tactics will work best for you and to get started.
Have questions? Want to keep learning? At Kompass Solutions, we’re here to help so contact us any time.