How ALPHITAN GROUP used EasyBusiness by Kompass to better segment its target markets

Alphitan Group is the European specialist in the maintenance of electrical and electronic systems. Its know-how is deployed around 6 subsidiaries that respond to the problems of the most demanding customers. The AEM subsidiary is responsible for the industrial maintenance of servo motors.

Customer’s expectation:

Identify priority prospecting markets

For the development of its activities, the AEM subsidiary needed a tool that would allow them to analyse the business potential of its target sectors in advance.

Solution

To meet AEM’s expectations, Kompass has proposed EasyBusiness, the global prospecting solution that gives you access to the premium database for your customer acquisitions. It allows you to easily optimize the organization of your commercial activities and to segment your most promising markets.

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RACHID LASSED, Commercial Director at Alphitan Group

“EasyBusiness is an essential part of our market segmentation strategy”

Why Kompass