In today’s world, internet presence is crucial for business. Especially if you want to expand your reach. Here are 10 of the best online advertising methods.
An estimated 1.92 billion people are expected to purchase something online in 2019. For marketers, these numbers speak on the potential of online marketing. Online marketing allows you to reach millions at a minimal budget.
Toward this end, here are the top 10 best online advertising strategies.
1. Content Marketing
While your adverts and sales pitches directly sell you, content marketing does so in a subtle manner.
At its core, content marketing aims at creating and distributing relevant, useful, and consistent content. The end goal is to position yourself as an expert in your niche and attract and retain your key audience.
By becoming a credible source of information, you steadily get recognized as a trustworthy business. This helps you strengthen and grow a loyal customer base.
Use blogs and videos to create actionable content.
2. Invest in a Great Website
You cannot mention the best internet advertising strategies without mentioning the company website.
More often than not, your website will be the first point of interaction between you and your customers. It’s your online home where customers go to seek information about you and your business.
It speaks poorly of you when the last entry on your site was made months or years ago. Or you still list a product that is no longer in the market.
A study revealed that 94% of those surveyed mistrusted a website solely because of its poor design.
Many of your online efforts will be designed to drive traffic to your website for conversion. For this reason, you want to give your visitors the best experience you possibly can.
3. Social Media
Social media platforms like Twitter, Facebook, LinkedIn, and Instagram are marketing goldmines. In 2019, it is estimated that there will be around 2.77 billion social media users around the globe.
This is how many people you can potentially reach with your posts at a significantly low cost.
An added advantage of using social media is that it humanizes your business and allows your business’ personality to shine through. People are attracted to businesses that align with their likes, attitudes, and values.
Online marketing, allows you to segment your audience and craft messages that will resonate best with different demographics.
4. Seo: Still Among the Best Online Advertising Strategies
Your site’s effectiveness can be measured by how easy it is to find. If it’s elusive, no one gets to enjoy your great content or your offerings.
This is where search engine optimization comes in. SEO entails incorporating relevant keywords that help your business show up in a search engine query.
You can improve your search ranking by incorporating the right keywords and publishing enjoyable content.
SEO is a tightrope, however. Do not focus on SEO and ignore the actual content. Doing this results in bland, unnatural-sounding content. This can actually drive traffic away from your site.
5. Pay-Per-Click Advertising
Paid online ads are a great way to advertise on the internet.
PPC can get your business at the top of the search engines results page. SEO, on the other hand, takes consistent effort over time to get you good visibility.
The main advantage of PPC is that you only pay once your ad is clicked on.
6. Email Marketing
Email is one of the older forms of digital marketing and often gets overlooked today. Its main advantage is that it allows better-targeted marketing to individuals and businesses.
Each business has segments, and these segments have different demographics that respond best with specific channels. For email marketing to be effective, you need to put effort into formulating and testing your communication to find the best fit.
7. Mobile First
Today, virtually everyone has an internet-enabled mobile phone. In 2018, over 52% of all web traffic came from mobile phones. This underlines the importance of having a responsive website.
A mobile optimized website allows a user on a mobile phone to experience your site in the same way as a user on a desktop.
To emphasize the importance of mobile-friendly websites, Google went ahead to develop mobile first Indexing. This basically means that websites that have a mobile version will be ranked higher than those that don’t.
8. Conversion Rate Optimization
Conversion rate optimization is nudging people toward purchasing once they land on your site.
You can do this in various ways:
- Chatbox pop up allowing a customer to ask questions
- Designing links to the product page on your home page
- Including a sign-up button, available discounts, and offers on the landing page
This is important because the aim of your site is to make as many conversions as possible.
9. Get Reviews
Reviews are a great form of advertising. Think of it this way, when you want to interact with a business and the internet is awash with customer complaints, how likely are you to proceed? Think about the reverse scenario.
Reviews are a deciding factor in customer decisions. For this reason, hoping for reviews is no longer feasible. You have to actively look for them.
An added benefit of surveys is they improve your SEO ranking.
10. Toot Your Horn
This means showing your business in the best light possible. Whether you win awards, have a new product, are engaging in CSR activities, or just got listed, highlight this news on all your online platforms.
If local online blog and new sites are accessible, have your wins published there as well.
This will give your business more visibility on several platforms, and the mentions and backlinks will go great for your SEO.
Which Are the Best Strategies for Your Business?
With so many strategies to choose from, you might be unsure of where to start.
This is what makes segmenting pivotal in marketing. At Kompass, we appreciate the value of segmentation in developing the best online advertising strategies.
Contact us for more information on how our directory can help you segment your market better. This information will help you target your advertising better.